Headlines
Local Digital Marketing Trends that Boost Revenue for SMBs
Small and medium-sized businesses (SMBs) know that a healthy mix of traditional and digital ads is key to targeting local audiences. Research from BIA Advisory Services agrees.
FCC Asks Court to Toss NAB’s Quadrennial Petition
The commission says there’s nothing unreasonable in how it has managed the process
Mergers & Acquisitions
Price For iHeartMedia-Equity Atlantic City Deal: $2 Million
The price by which iHEARTMEDIA is buying Hot AC WAYV/ATLANTIC CITY, Top 40/Rhythmic WZBZ (99.3 THE BUZZ)/PLEASANTVILLE-ATLANTIC CITY, Classic Rock WZXL/WILDWOOD, NJ, and R&B WTTH/MARGATE CITY-ATLANTIC CITY from EQUITY COMMUNICATIONS is $2 million.
Television
Six Stations Launch NextGen TV In Philadelphia
KYW, WPSG, WPVI, WCAU, WTXF and WUVP are now broadcasting with ATSC 3.0 technology.
Larger Share of Ad Dollars Going To Repeats as Strikes Halt Production of Fresh Programming
Guideline says new programming got 20.9% of spending in June
Tech
Exploring the cybersecurity landscape in the broadcast industry
The broadcast industry continues to produce and distribute content via the cloud, but with this transformation comes a myriad of challenges, especially in the realm of cybersecurity.
Media
Why Aren't Brands, Agencies Taking Full Advantage Of All That OOH Has To Offer?
Out of Home (OOH) advertising has reached an inflection point, driven by its data and technology transformation, yet it’s still far from its growth potential.
FCC
On Anniversary, FCC Head Pleads For Renewed Spectrum Auction Authority
On August 10, 1993, the FCC was first given Congressional authority to run spectrum auctions. Five months ago, that authority expired for the first time in the agency’s history.
CTV/OTT
Talking TV: Ticker News Chases A Purely FAST News Model
Ahron Young, CEO of Ticker News and its primary anchor, explains why he turned solely to FAST channel terrain for what he’s positioning as a global news service.
Verticals
McCarthy backed super PAC will target blue state voters
The super PAC aligned with Republican House Speaker Kevin McCarthy is laying the groundwork to back GOP House candidates in blue states in 2024, according to an internal memo obtained by CNBC.