Headlines
PREMION’s Daniel Spinosa On How Streaming Is Letting Local TV Be Local Again
“Local capability sets are now freed from the old distribution paths,” says Daniel Spinosa, President of PREMION. “That lets creators make more content — and lets SMBs use CTV with real simplicity, choice, convenience and control.”
Mergers & Acquisitions
DOJ Seeks More Details On Proposed Nexstar/TEGNA Deal (RBR subscription required)
The U.S. Department of Justice has asked for additional information and documents from the nation’s largest single owner of broadcast TV stations and the company formerly known as Gannett, which it seeks to acquire, as part of its regulatory review of the historic deal.
Television
Options Abound For Programmatic Ad Sales In Local Linear TV (TVNewsCheck Plus subscription required)
Solutions are coming from ITN/Magnite, O-N-X, SureWaves and others.
Radio
How Local Radio Turns Consumer Anxiety into Small Business Sales
It’s all about local. And the best local medium to get consumers to walk through a small business is broadcast radio – 58% of consumers who plan on shopping on Small Business Saturday tune in AM/FM radio, per MRI Simmons.
Radio Reaches the Road; Are Advertisers Along for the Ride?
Radio is maintaining its rhythm with America’s renewed commute, but is AM/FM turning post-COVID listener momentum into marketer engagement? The latest Marketer Perceptions study frames the return-to-work comeback as an advertising opportunity.
Out of Home
AI is changing how people discover brands. The right advertising solutions partner can help brands prepare for what comes next.
Despite out-of-home being the world’s oldest form of advertising, DOOH offers an antidote to distraction in an era defined by fragmented screens. Its scale, creative flexibility and presence in shared physical spaces provide a kind of attention that digital alone can’t replicate.
Media
Research: Back-To-Office Trend Continues For Marketers And Working Americans.
How are marketers and media agencies commuting to work and how does that compare with average Americans? A pair of studies commissioned by Cumulus Media/Westwood One shed a light on the current commuting behaviors of both groups.
Verticals
Despite ‘Off Year’ For Elections, Political Ads Hit All-Time High At $1.57 Billion.
It may be an “off year” on the political calendar, but ad dollars are pouring in. Tracking firm AdImpact reports that political advertisers have already spent or reserved $1.57 billion in airtime since January — an all-time high for an off-year election.