Chips Ahoy is all but waving bon voyage to its linear television advertising budget. As the 60-year-old, Mondelēz-owned brand looks to better target Gen Z consumers over the last two years, ad spend has shifted almost entirely away from TV spend to social and digital.
In the 45 days before a political primary and the 60 days before a general election, ads by political candidates (federal, state, or local) airing on a
Part three of our series on the strengths of AM/FM over-the-air and streams deals with a listening environment often linked to radio: the car. Or truck, or SUV, or van – but you get the idea.
“Radio should be in everyone's mix of how they want to activate their brands. And if it's not, it’s something they should think about.”