Headlines
How Shorter Stopsets Raised His National Rate
Bill’s been running short stopsets for a decade now, and says he’s reaped the sales benefits the whole time – including getting national to pay what local pays.
The Art Of The Sale
“We can't sell it” is an excuse most of the time – and a poor one. When it comes down to it, a lack of sponsorship and sales support can be heartbreaking and even debilitating for programming, especially when the content is worthy.
Television
Talking About TV: Most Talk YouTube -- Especially Younger Viewers
Nielsen just released the latest version of The Gauge, its monthly TV video viewing time-spent report of what Americans watch on their televisions across broadcast, cable (including satellite) and streaming delivery.
Four Stations Launch NextGen TV In Rochester, N.Y.
Four stations serving the Rochester, N.Y., market today began broadcasting with NextGen TV, also known as ATSC 3.0.
The NEXTGEN TV Cruiser Sails Up Erie Canal
Add Western New York’s second-largest market to the list of locales where ATSC 3.0-powered NEXTGEN TV is now available to those with a television capable of receiving the signals, or consumers that have a new add-on feature that brings access to current-model TV sets.
Digital
New Study Finds Podcast Ads Reach Consumers Missed By Broadcast Radio And TV.
In a first-of-its-kind study examining how podcast advertising performs for its biggest advertisers, compared to that of both broadcast radio and television, shows podcast audiences are not only more receptive to ads compared to the other two media, but when brands place their ads on podcasts they are increasingly reaching audiences that broadcast radio and TV are not touching.
Pixels Are Next to Face Tougher FTC Scrutiny
The FTC recently published a deep dive into pixels and their potential risks to consumers, noting that “companies using tracking pixels that impermissibly disclose an individual’s personal information (which may include health information) to third parties” may be in violation of a host of state and federal laws.
Verticals
Major Insurance Brands Tapped The Brakes On Ad Spend In 2022.
The insurance industry spends billions on advertising to lure new customers, particularly to its direct-to-consumer auto insurance brands.
Home Prices Began to Climb in February, As Buyers Faced Scant New Listings (February 2023 Market Report Preview)
The typical U.S. home value climbed slightly from January to February (0.05%), as buyers began to return for the spring homebuying season. Home values are 4.4% higher than one year ago but 4.0% lower than their peak last July, which was followed by 6 straight months of declines.