Headlines
Proof Shorter Stopsets Can Work On A National Level
In our continued series on shorter stopsets, we step away from local broadcasters to talk with someone who’s had success with fewer ads on a national level. Bob Quick is the Director of Radio Partnerships and Traffic at Motor Racing Network, the syndicator of NASCAR.
One of Standard General’s Appeals of FCC’s Media Bureau Action Is Dismissed
Effort to make FCC approve license transfer to be decided after April 14
Mergers & Acquisitions
Station Trading Roundup: 1 Deal, $3,200,000
The purchase of seven low-power stations by Bridge News tops the latest list of TV station transactions submitted to the FCC for its approval, according to BIA Advisory Services.
Illinois Newspaper Group Enters Radio Biz With Purchase Of Seven Stations
Suburban Chicago newspaper publisher Shaw Media makes its entrance into radio ownership with the completion of its previously announced purchase of seven stations in Illinois from Studstill Media for $1.8 million.
A CNMI FM Trades Hands
The Northern Mariana Islands, home to Saipan, Tinian and Rota, is home to 9 FM radio stations and one AM station. Among the broadcast media owners is Rex Sorenson, who also has properties in Guam, some 140 miles away.
Television
Spike In Attention To Radio Ads Likely Due To More People Back To Listening In-Car
Three years after the pandemic shook up radio habits, there has been a lot of focus on how listening has returned to normal. Now fresh research from NuVoodoo Media shows that as in-car consumption has recovered, so has the amount of attention being paid to commercials on AM/FM radio.
Using AI to Replicate the Voice of a Celebrity – Watch Out for Legal Issues Including Violating the Right of Publicity
While some states are considering or have adopted some restrictions on impersonation by AI, many existing legal concepts applied with traditional celebrity impersonation claims are already applicable to this kind of synthesized celebrity impersonation.
A Senator Asked Automakers To Keep AM Radio In Cars. Here’s How They Responded
The responses from the two biggest U.S. auto sellers, Ford and Toyota, illustrate radio’s challenge. Ford has long embraced radio’s technology upgrades, including the HD Radio rollout. But keeping AM has proven to be a step too far.
Tech
Meta wants to use generative AI to create ads
Today, the organization led by Mark Zuckerberg said that it aims to use generative AI in creating ads for different companies by the end of the year.
Local
WQAD Advertiser’s Successful TV Campaign Leads To Testimonial
WQAD Moline, Ill., came up with a TV advertising campaign that was unique to the needs of Matt Wangelin, owner of Wangelin’s Auto. “It really works well for my type of business.”
Commentary
Cars: Radio Is Out! TV Is In!
Radio provocateur and enfant terrible Jerry Del Colliano asserts in his latest newsletter communication that “Automakers are Considering Removing Free FM.” Del Colliano’s claim, though perhaps apocryphal, is difficult to dismiss. No doubt Jerry knew it would be hard to ignore or dismiss when he wrote it.
radioworld.comRadioGPT: Coming 2 Your Car
How will ChatGPT and competing large language model solutions impact radio?
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