Local Media & Tech Daily

Headlines

Sinclair Reorganizes Under Sinclair Inc. Umbrella

This new holding company will have two divisions: Sinclair Broadcast Group and Sinclair Ventures.

What Are Automakers Thinking About AM/FM Radio? (Based On A True Story)

Despite being partners in the dashboard for most of a century, the relationship between radio and automotive wasn't contentious or even frosty. It just didn't exist. Even though consumers instinctively connected radio to cars, neither industry had a whole lot to do with the other. The auto companies dutifully installed AM/FM receivers in their dashboards, and the radio industry gladly monetized the hell out of them.

Television

Radio Reigns Supreme In Ad-Supported Audio: Recapping Edison Series

AM/FM radio’s overwhelming dominance of the ad-supported audio world is documented in a four-part series of insights released by Edison Research in March based on its Share of Ear dataset, which provides insights into the entire audio landscape, including broadcast radio, streaming, podcasting, downloaded audio, and other sources of audio content.

Finding Common Ground In The Final Four… And Localism

The communal experience of watching the Final Four tournament reminds us of what can bind us, happily, as a culture. Local TV stations can tap into that vein everyday by mining and celebrating what is unique to their communities.

How advertisers can effectively combine linear and streaming TV campaigns

Today’s marketers are evolving their media plans to keep pace with major changes in consumer video viewing habits. But planning their video investments can be especially confusing, with negative and misleading newsfeed headlines of dwindling TV audiences and the sentiment that streaming is the only way to reach young audience segments.

FCC

FCC Shoots Down Michigan Listener’s Attempt To Force AM Back On The Air.

A Michigan man has been dealt a setback in his attempt to convince the FCC to reverse course on allowing Kalamazoo Broadcasting Company to surrender the license for WKPR Kalamazoo, MI (1440).

FCC: More Than 17 Million Households Enrolled in Affordable Connectivity Program

To connect more consumers to affordable internet services, the FCC launches new effort to simplify the application process

Rosenworcel: Law Doesn’t Let vMVPDs Be Counted as MVPDs

Broadcasters pushing for the FCC to complete its 2014 vMVPD proceeding got some unwelcome news in the form of a recently released letter from FCC Chairwoman Jessica Rosenworcel to Sen. Chuck Grassley(R-IA). In the missive posted on the FCC’s website Friday, Rosenworcel said that vMVPDs don’t neatly fit the statutory definition of an MVPD and it would take Congress changing…

Consumers

Guest Commentary: How the FCC can rescue radio

Once again, forces of opposition are swarming to defeat what is seen as a threat to the status quo of radio advertising.

Sales

Risk Versus Reward: It’s Up To Us!

Human nature being what it is, a radio sales purchase will not take place until the buyer believes that their opportunity for reward is greater than their risk. That takes a real, live salesperson.

I Hope That You Can Help Me

We’ve all been there before. You’re out prospecting, walk into a business and there sits the “office gatekeeper”. Their job is to protect the decision-maker and to make it hard, if not impossible, for you to get through to them. Your job is to find out who the decision-maker is and, if possible, meet them!