Celebrity impressions have been a staple of radio morning shows for decades. When a morning show is fortunate enough to find somebody who can do accurate and entertaining impersonations, it can be a gold mine. But with the new advancements in artificial intelligence (AI), it's now possible for anybody to impersonate a celebrity.
Despite an uncertain economy and a growing menu of marketing avenues, brands continue to gravitate to audio advertising in all of its manifestations, drawn to the medium’s human connection, ability to drive recall, efficacy, and low cost.
The lack of any federal elections means this year’s political advertising revenue is certain to fall well below what flowed into radio during 2022. But that does not mean stations will be without any political dollars.
Here are some of the regulatory developments of significance to broadcasters from the past week, with links to where you can go to find more information as to how these actions may affect your operations.