Headlines
Broadcast News Is at Center of Fight Over Noncompete Clauses
Job-switching barriers are routine at TV stations, even for workers not on the air. A proposed federal rule would curb the practice across all fields.
How to Use AI to Impersonate Celebrities (And Why You Shouldn't)
Celebrity impressions have been a staple of radio morning shows for decades. When a morning show is fortunate enough to find somebody who can do accurate and entertaining impersonations, it can be a gold mine. But with the new advancements in artificial intelligence (AI), it's now possible for anybody to impersonate a celebrity.
Mergers & Acquisitions
Standard General, CMG Blast FCC for Delays in Approving Tegna Deal
The FCC has made “no attempt to expedite the process,” lawyers claimed in a filing with the 2nd Circuit of Appeal
Television
Why More Brands Are Gravitating To Audio Advertising.
Despite an uncertain economy and a growing menu of marketing avenues, brands continue to gravitate to audio advertising in all of its manifestations, drawn to the medium’s human connection, ability to drive recall, efficacy, and low cost.
The Political Ad Spigot Isn’t Completely Dry, Thanks To Groups Lobbying On The Radio.
The lack of any federal elections means this year’s political advertising revenue is certain to fall well below what flowed into radio during 2022. But that does not mean stations will be without any political dollars.
FCC
April Regulatory Dates for Broadcasters – License Renewals, EEO Reports, Quarterly Issues/Programs Lists, Rulemaking Comments Including FTC Comments on Noncompete Agreements, and More
April brings to an end the four-year license renewal cycle that began in 2019 with the filing of renewals by radio stations in the Washington DC area.
This Week in Regulation for Broadcasters: March 27 to March 31, 2023
Here are some of the regulatory developments of significance to broadcasters from the past week, with links to where you can go to find more information as to how these actions may affect your operations.
Tech
OOH Advertising Coming to EV Charging Stations
Broadsign, a platform that helps companies manage the buying and selling of out-of-home media, is ready to get brand OOH advertising in front of eco-conscious consumers.
Verticals
Ford Credit's first consumer campaign debuts as auto lending market undergoes rapid change
With more people shopping online, lenders must shift strategies
Sales
Can Your Sales Team Row To A Goal?
In many sales meetings, I expressed, “how we work together is how we win together.”
5 Sales Closes And Why They Matter
Oh, you’ve heard of these 5 sales closes. Of course. In fact, you may have more you can add yourself.