Headlines
Can Interactive Ads Elevate Local Media?
Interactive ads are the new black. Taking shape in display units that let website visitors participate in polls and enter contests, they produce value for local media companies on several levels. Advantages include higher performance than static display ads, and bundle-boosting ‘icing on the cake’ in local ad sales efforts.
Will TV News Adjust To The New, Accidental Audience?
The 2026 Reuters Digital News Report confirms what local TV has been afraid to say out loud: The audience hasn’t left; they’ve stopped arriving intentionally. And every business model in television news assumes they will.
Television
NFL on TV: Time to Move the Regulatory Goal Posts?
Broadcasters have mounted a goal-line stand to stop pro football games from shifting to streaming
AZPM Builds a Future-Ready Facility for Tomorrow’s Broadcasters
What went into constructing Arizona Public Media’s new state-of-the-art home
Radio
Audacy Pitches Advertisers On News/Talk's Unmatched Reach
News/Talk has quietly become radio’s most dominant format, out-listened to by nothing else on the dial, per a new marketer’s guide from Audacy that ties the format’s loyalty to real advertiser results, including a 24% average lift in web traffic across categories.
Study Finds AI Voices Equal Humans On Sound, Not Trust.
Radio listeners largely cannot tell the difference between AI-generated voices and human voice actors in a blind test. But the moment they’re told a voice was created by artificial intelligence, their perceptions change dramatically.
Tech
Addressable Broadcast TV Is Finally Here. Now Comes The Hard Part
For decades, addressable advertising has been one of broadcast television's biggest unrealized opportunities. The technology existed. The demand existed. But the infrastructure—and industry alignment—never quite came together.
FCC
FCC Delays First Noncommercial FM Translator Filing Window
Just over a month before it would have opened, the FCC has rescheduled its filing window for new noncommercial educational reserved band FM translator station applications after broadcasters argued the original dates fell during a difficult summer stretch.