As James Cridland might warn, “No lazy Buggles headline” on this blog. But it's becoming clearer that as radio broadcasters look for additional digital distribution outlets, TV may represent the next great frontier – for radio.
It may be the last day of August, but according to the Radio Advertising Bureau, there's no wrong time to reach gift shoppers and get a jump on the upcoming holiday season by suggesting that retailers start getting the message out now.
The fourth biggest movie opening weekend in history happened earlier this summer and reinforced a brand that has been around since the late 50s. Mattel’s 64-year-old doll, Barbie, led that historic weekend with what has become the most talked-about movie of the year.
The kids are back at school, adults are back at work, and football season is officially here. Post-Labor Day marks the start of radio’s primetime as listening levels climb compared to the summer months as Americans resume their regular routines and normal listening behaviors return.