Headlines
Who Remains For Legacy TV Viewing? Quiet Quitters
Inscape refers to this group as “quiet quitters” -- household members who have sharply reduced their cable/satellite viewing time -- but still pay for their legacy TV bundle.
The Pay TV Bundle: At A Critical Crossroadst
On the evening of August 31, the latest retransmission consent impasse emerged. Only, to many broadcast television industry observers, this dispute is different.
Mergers & Acquisitions
A ‘Big’ Radio Deal Finalized In W. Va.
Twin daytime-only 10kw AM radio stations, its two Class A FM siblings, and a Class D AM with two FM translators are being sold.
Television
NFL Remains Top Draw For Advertisers
Fall’s upfront would have been a lot worse were it not for leveraging NFL packages with advertisers, and the league continues to pull them in in all sizes.
NextGen TV DRM: Let’s All Take A Deep Breath
Digital rights management (DRM) is under the microscope in the ATSC 3.0 world—at least by a contingent of early NextGen TV adopters and pundits who fear broadcasters will use it to lock down their OTA signals, prevent viewers from digitally recording their favorite shows and yank away features like time-shifting that they have enjoyed since VHS and Betamax VCRs burst onto the market in the 1970s.
Radio
You Can't Beat A Bot Sitting On Your Butt
Before the pandemic, I was doing some sales training in a small, Midwestern market. As we reviewed the state of revenue, the Sales Manager told me excitedly that during an overall decline, the stations had just received the largest national order in history. Curious, I asked for more details, and he informed me the client was Facebook. They were promoting a seminar for local businesses to learn more about how to advertise . . . . . on Facebook!
As Radio Fights For The Dashboard, AM/FM Leads In Autos
As Congress reconvenes for what could be a massive autumn for radio’s place in the automobile, Edison Research’s Share of Ear study reveals the significant role AM/FM radio plays in in-car audio habits among American drivers.
Want To Revitalize AM? Push For The 'A' To Stand For ADULT
It couldn’t be a simpler concept: make AM more relevant, interesting, competitive—and in demand—like the podcasts that have gained so much share of ear (and revenue) from audio listeners.
CTV/OTT
Data: Streaming Has Taken the TV Remote and Powered a FAST Change
According to data from Inscape, streaming has become the preferred viewing source of content for consumers – underpinned by a rise in availability and consumer usage of streaming apps, free ad-supported streaming TV (FAST) services as well as continued penetration of smart TVs themselves.
Verticals
Political Ad Spigot Stays Open, With Dollars Pouring Into Rhode Island In Recent Weeks
It was election day in Rhode Island on Tuesday, at least for Democrats in one congressional district as they selected a candidate for a special election to fill the seat held by Rep. David Cicilline (D-RI) until he resigned earlier this year. The race generated $3.3 million in advertising spending, according to the ad tracking firm AdImpact, as it pitted 11 Democrats against one another.