Headlines
DirecTV And Nexstar Set Multi-Year Carriage Renewal
A week after Charter and Disney made peace on the distribution front, DirecTV and Nexstar have set a multi-year carriage renewal, ending a dispute that started in early July.
Television
Disney asset sales will move media industry forward
Disney’s motivation to potentially sell ABC and its owned affiliates, linear cable networks and a minority stake in ESPN isn’t predicated on what these assets will fetch in a sale. It’s about signaling to investors the time has come to stop thinking about Disney as old media.
‘Drew Barrymore,’ Other Daytime Debuts Delayed Due to Strike
Drew Barrymore decided Sunday to delay the debut of her eponymous daytime talker until the writers’ and actors’ strikes have ended, a reversal of the prior plan to go forward.
Radio
Advertisers Need Radio As Strike Cuts Deeper Into TV Decline
As the WGA/SAG-AFTRA writers strike crosses the 100-day mark, its repercussions are rippling through the media landscape. However, a looming lack of entertainment content for television and film this fall could be good news for radio advertising.
Why Audio Outperformed Other Media Channels In The First Half
While new ad spending data from Guideline’s SMI backs up what radio groups have been saying on results calls, it also shows that audio fared better than other media channels during the first six months of the year.
Media
This Week in Regulation for Broadcasters: September 11-September 15, 2023
Here are some of the regulatory developments of significance to broadcasters from the past week, with links to where you can go to find more information as to how these actions may affect your operations.
CTV/OTT
3 burning CTV questions answered by our analyst
Connected TV (CTV) ads are skyrocketing, leaving advertisers navigating new ad loads on platforms like Netflix and Disney+ while grappling with the challenges of measuring ROI in the streaming domain.
Sales
14 Ways Sellers Become Their Own Worst Enemy
Advertising reps play a crucial role in connecting businesses with potential customers and generating revenue. However, in this very busy work, it is easy for anyone to make common sales mistakes that hinder their success.