Headlines
Q&A on Next Gen Measurement with Nexstar’s Hanna Gryncwajg
Nexstar Media Group recently released a Request for Proposals seeking, “a next-generation audience measurement partner capable of providing data that accurately reflects the scale and power of the company’s national and local media businesses.”
5 Questions for Broadcasters on the Upcoming Nationwide EAS Test
The Nationwide EAS Test is scheduled for October 4. Some had wondered if the test would be delayed if the government shut down over budget issues.
FCC
FCC Remains Full With Carr and Starks Reconfirmations
The US Senate has reconfirmed the appointments of FCC Commissioners Brendan Carr and Geoffrey Starks, rounding out the Commission under Chairwoman Jessica Rosenworcel. The confirmation comes shortly after Anna Gomez was sworn in as the fifth Commissioner.
This Week in Regulation for Broadcasters: September 25-September 30, 2023
Here are some of the regulatory developments of significance to broadcasters from the past week, with links to where you can go to find more information as to how these actions may affect your operations.
FCC to Vote on Net Neutrality During October 19 Meeting
The Federal Communications Commission has issued a tentative agenda for the Thursday Oct. 19 2023 Open Meeting that includes votes on proposed Net Neutrality rules, use of the 6 GHz band, new rules for video accessibility and wireless emergency alerts.
Radio
CTV/OTT
Bankrupt Diamond Asks Court For Another Extension on Bally Sports Restructuring Plan
With league officials already impatient, judge has been asked to extend the deadline well into the NBA and NHL seasons
Digital
Journalists can be TikTokers too. Three journalists explain how to use the platform for news
“Audiences really want to see you be a human being.”
Print Media
The police chief who led a raid of a small Kansas newspaper has been suspended
The police chief who led a highly criticized raid of a small Kansas newspaper has been suspended. Marion Mayor Dave Mayfield on Saturday confirmed to The Associated Press that he suspended Chief Gideon Cody this week.
Sales
10 Common Objections To Radio Sellers And How To Beat Them
Radio advertisers may be changing. Today they may say no to a proposal or a pitch for a variety of reasons. As a radio seller, it is essential to understand the real reasons people say no and to be able to address sales objections effectively.
Oops, We Made A Mistake
Fact: It is five times more expensive to generate new customers than to keep existing ones.