Headlines
Study Portrays NFL Broadcasts On Radio As ‘Reach Machine.’
With Nielsen PPM data showing the enormous men 25-54 AQH audience shares delivered by local radio play-by-play broadcasts of NFL games, there are new numbers showing the massive reach of radio network NFL broadcasts. “The NFL on AM/FM radio is a reach machine,” according to the 2023 NFL Listening Report from Westwood One.
Q&A on Next Gen Measurement with Nexstar’s Hanna Gryncwajg
BIA’s managing director, Rick Ducey, sat down with Hanna to dig a bit deeper into what’s behind the scenes of this RFP.
Mergers & Acquisitions
A ‘Save Our Station’ Deal Is Done in W. Va.
A trio of West Virginia radio stations are being sold, and the transaction, which sees Seth Williams of Fletcher, Heald & Hildreth serve as the legal counsel for both parties, brings in a new owner dedicated to a “Save Our Station” effort.
Jerry Rogers Sells WRHQ To Local Car Dealership Owner
‘Jerry Rogers’ Roth’s Thoroughbred Communications Inc. is selling AAA “Q105.3” WRHQ Richmond Hill/Savannah GA to Ocie ‘OC’ Welch III’s Bradley Creek Broadcasting for $1.7 million.
Television
Spanish-Language TV Ad Impressions Soaring
As brands put a greater emphasis on Hispanic consumers, Spanish-language TV ad impressions are climbing as well.
Radio
Audacy Chooses Grace Period On 2029 Notes Interest Payment
On June 30, Philadelphia-headquartered audio content creation and distribution company Audacy completed a 1-for-30 reverse stock split, designed to avert a delisting from the New York Stock Exchange that couldn’t be stopped.
Radio Is An Indispensable Public Safety Resource. The Maui Wildfires Were the Latest Proof
Disastrous wildfires in Maui that killed 97 people and Hurricane Idalia, the devastating storm that hit the Gulf Coast of Florida, provide the latest examples of radio’s critical presence – and resilience – as a vital public safety resource during times of natural disaster and crisis.
Media
Funny...You Don't Look A Day Over 40
Well, I guess my company, Jacobs Media, is officially middle-aged. We just turned the Big 4-0, a milestone I never imagined when I started the company way back in 1983.
Co-Op Advertising is Surging in Popularity
Shopping isn’t what it used to be. Social media has not only impacted shopping, but it also altered the trajectory of supporting infrastructure like co-op advertising.
FCC
Are You Prepared For Wednesday's National EAS Test?
In August, the Federal Emergency Management Agency and the Federal Communications Commission announced a nationwide test of the Emergency Alert System scheduled for Wednesday, October 4 at 2:20p ET. The test is designed to evaluate the readiness and effectiveness of the EAS in alerting the public during emergencies.