Headlines
Proving Return On Ad Spend Seen As Crucial In Today’s Environment
Radio’s upfront selling season is in high gear but booking business for 2024 comes amidst financial challenges consumers are facing. “There are headwinds, these are really challenging times,” Audacy Chief Marketing Officer Paul Suchman said Thursday.
Marketers Searching For Diverse Audiences Need A Fresh Look At America, Study Suggests
“We are not America,” is one of the messages that iHeartMedia CMO Gayle Troberman thinks big national marketers can take away from a recently released study conducted by iHeart and Pushkin Industries. It paints a picture of marketers being out of touch with typical Americans, who care more about things like religion and the military and are far less likely to be swigging an Aperol spritz or heading for the gym the way some ad buyers are.
BIA
Q&A on Next Gen Measurement with Nexstar’s Hanna Gryncwajg
Hanna Gryncwajg, Vice President of Measurement Innovation, Nexstar Media Group, has been tapped to lead this initiative for Nexstar. BIA’s managing director, Rick Ducey, sat down with Hanna to dig a bit deeper into what’s behind the scenes of this RFP.
Mergers & Acquisitions
Station Sales Week Of 10/6
Thunder Associates sells Oldies 690 WELD Fisher, Country 101.7 WELD-FM Moorefield and Variety Hits “V103.7” WQWV Fisher WV to the Joshua Parsons led Save Our Station LLC in a deal where the station assets are sold for $24,750 and the real estate for $192,500.
NewsNet Parent Strikes Again With Hawaiian Twin Spin
Across 2023, a flurry of transactions have been finalized that sees the man behind the 5-Hour Energy tonic sign off on the purchase of low-power television stations as part of a plan to convert a digital multicast network into an owned-and-operated broadcast service.
Television
Spanish-Language TV Ad Impressions Soaring
As brands put a greater emphasis on Hispanic consumers, Spanish-language TV ad impressions are climbing as well.
Talking TV: Gray’s Peachtree Sports Makes A Statewide Play For Sports Fans
Peachtree Sports launched out of Gray Television’s WANF and WPCH Atlanta in early October with a programming slate of eclectic Georgia sports and a trajectory aimed at statewide distribution. Erik Schrader, the stations’ VP and GM, explains why he sees a viable market there.
Radio
Gottheimer Rallies 75% Of Votes Needed For AM Radio In House
One month after reconvening for fall, strong momentum remains in Congress for the AM For Every Vehicle Act. This week, the Act passed an important benchmark in the House of Representatives, with support for HR 3413 critically near 75% of the votes it needs to pass.
Media
Scripps Sports Forms A Broadcast Partnership With NHL Coyotes
Scripps Sports, led by the individual who formerly led the E.W. Scripps Co.’s owned stations, has scored its third rights agreement. It comes with the disintegration of Bally Sports Arizona, a victim of the Chapter 11 reorganization of its parent, Sinclair subsidiary Diamond Sports Group.
