Headlines
Strengthened by Political Season, BIA Projects $175.6 Billion in 2024 Local Advertising Marketplace Spending
In its newly released 2024 U.S. Local Advertising Forecast, BIA Advisory Services estimates revenues across all media in the U.S. will reach $175.6 billion next year, primarily due to the political season.
LeGeyt: Broadcasters Play Critical Role in Age of Misinformation
Remarking on the current political and social climate, NAB's leader said "the stakes have never been higher"
BIA
Local Video Ad Trends: CTV is the Growth Leader, OTA is the Revenue Leader
Local video ad platforms attract significant ad spending because video in its various forms is a powerful messaging format. Examining each local video channel through different filters reveals interesting patterns for growth and revenue.
BIA: Political Dollars Will Turbo-Charge 2024 Local Ad Dollars
It’s hardly a surprise that the 2024 U.S. presidential election will likely bring more political ad dollars to broadcast media than in any prior political season. Just how impactful to local advertising dollars is the election-oriented activity?
Mergers & Acquisitions
Canadian Broadcaster Asks FCC For Clearance To Buy Seattle AM
The relaxed rules governing foreign investment in U.S. radio are designed to lure an influx of capital to American broadcasters. So far that has mostly meant help from neighboring countries, with the latest application to go past the 25% foreign ownership cap coming from a Canadian citizen.
Television
Nielsen expands ACR data footprint again to boost linear and CTV measurement
ACR data from LG Ad Solutions is going to be used in Nielsen’s national TV measurement service in the U.S., providing greater stability for audience estimates. Nielsen claims it now has the largest ACR data footprint in the industry.
The `Quiet Quitters' of Pay TV Continue to Grow
As viewers shift to streaming, more viewers are paying for pay TV services they don’t fully use
Radio
How (Music) Radio Can Redefine "Local"
Last week I wrote a post about the inflection point many public radio news stations find themselves at, trying to sort out their areas of focus in a fast-changing media environment. Their audiences continue to age (along with the rest of radio listenership), and despite sincere efforts, stations are, at best, only enjoying incremental progress in attracting more diverse listeners, a stated goal for most. The mantra – “grow the audience” – has been intoned since Paul and I started working in public media since the late 1990's, but achieving it has been elusive.
Siding With Larry Patrick, Judge Orders Ed Stolz To Pay $2.1 Million Receiver Fee
A California judge has rejected an attempt by Royce International Broadcasting owner Ed Stolz to get out of paying $2.5 million to broker Larry Patrick for his work as receiver of the company’s three FMs during a 19-month period.
FCC
This Week in Regulation for Broadcasters: October 16 to 20, 2023
Here are some of the regulatory developments of significance to broadcasters from the past week, with links to where you can go to find more information as to how these actions may affect your operations.
Sales
The Secret To Higher Revenue: Ask for More... Again
ourth quarter usually means it’s time to renew clients for the new year. In today’s uncertain economic environment, doing so may seem a bit scary as we determine IF they will renew, might they want to cut back expenditures, or if they might choose NOT to renew!