Headlines
Have We Reached "Peak Screen" Yet?
You've heard about “peak content,” “peak podcast,” and “peak subscription.” But “peak screen?”
The Growing Case For Going FAST
The old, independent television business model is cool again, but with a 21st century twist. Now, anyone with a device connected to the internet has free access to what seems like unlimited commercial video content. All potential viewers need to do is download an app and start watching. No registration or credit card are required. Media businesses, particularly those pursuing a direct-to-consumer (DTC) model, should consider how this fits into their product mix.
Mergers & Acquisitions
Station Trading Roundup: 2 Deals, $220,540,010
he purchase of WBBH Fort Myers Fla., by Hearst Television tops the latest list of TV station transactions submitted to the FCC for its approval, according to BIA Advisory Services.
Cox Media Group Sells Four Houston Stations To Urban One
COX MEDIA GROUP is selling four HOUSTON stations to URBAN ONE for an undisclosed price.
North Carolina AM, Translators Trade Hands
A Statesville, N.C., AM and two FM translators are being traded by Iredell Broadcasting in a transaction that sees Brooks Pierce attorney Patrick Cross serve as the seller’s legal counsel.
Television
Nielsen Introduces Market-Wide Total Line Reporting.
Nielsen is pulling back the curtain on online listening to broadcast radio streams in PPM markets. With more AM/FM radio listening occurring online, the measurement giant has announced the launch of what it calls Market-Wide Total Line Reporting. Nielsen says the service will enable clients in PPM markets “to see a market-wide view of streaming audio consumption.”
Ratings Grab: The TV Industry Plots Its Multicurrency Future
With upfronts looming, there’s a new set of measurement obstacles to navigate this year
Steve Forbes On AM: Remedies Are 'Small Change.'
“The assault on AM radio is short-sighted and must be reversed,” Forbes says. “It provides a needed public and private service.”
Media
Attribution Will Make or Break Retail Media
The onus is on networks to measure the value of their data for advertisers
CTV/OTT
Google TV Adds Hundreds Of FASTs, Including Tubi, To Aggregate 800+ Channels
Google TV, the operating system that powers Chromecast and various smart TV devices, is integrating access to free, ad-supported channels (FASTs) including Tubi, Plex and Haystack News, into its Live tab.
Sinclair Inks Deal with YouTube TV to Add Tennis Channel, Diginets, Extend Local Carriage
Carriage agreement covers Sinclair’s CBS and MyNetworkTV affiliated stations
Direct-To-Consumer Marketers Boost CTV Spending: Digital Remedy
Direct-to-consumer marketers are spending more of their advertising budgets on connected TV and over-the-top, according to a survey from Digital Remedy.