Headlines
Why TV Advertising Struggles To Grow (And What To Do About It)
I’ve written and spoken extensively in the past about why the notion of creative destruction – the ongoing establishment of new businesses in an economy who effectively replace older ones – explains many of the most important trends in advertising.
Disney Uses Self-Service To Attract New Buyers – With A Focus On Local
The Mouse House is moving ahead with plans to automate as much of its ad sales biz as possible. Next up: self-serve programmatic.
BIA
Local U.S. Advertising To Grow 9% To $175.6B, Political Ads Sharply Higher
Despite ongoing prospects of a recession in 2024, U.S. local advertising is projected to rise 8.6% to $175.6 billion next year, according to BIA Advisory Services -- largely due to the expected spike in presidential and Senate-related political TV advertising.
2024 Local Media Ad Spending Tampered by Slow Economic Growth
BIA predicts robust growth for CTV/streaming, OTA
Mergers & Acquisitions
Station Trading Roundup: 1 Deal, $100,000
The purchase of WQHI-LD Myrtle Beach, S.C., by Daystar TV Network tops the latest list of TV station transactions submitted to the FCC for its approval, according to BIA Advisory Services.
A Sedona Radio Property Trades Hands
There’s no one place quite like Sedona, Ariz., a bustling town to the northwest of greater Phoenix that is a hub for hikers, hot-air balloon enthusiasts and even wine connoisseurs, thanks to a viticultural region near Cottonwood.
Radio
Beasley Media Group Stations Affected By Social Media Scammers.
Beasley Media Group Fort Myers is alerting listeners to a common social media scam that involves likenesses of radio station personalities.
TV Industry Sides With Radio, Telling Court ASCAP And BMI Rate-Settings Should Be Paired
The radio industry is getting some legal support in its effort to have the rate-setting cases for ASCAP and BMI united into a single proceeding.
Radio: No Surprises!
When was the last time you were really surprised – in a good way – by something you heard on a broadcast radio station? Go ahead, think about it. I'll wait….
Tech
The Trade Desk, Comscore Team On AI-Powered Political Audience Targeting
Demand-side platform/DSP The Trade Desk has integrated a new suite of AI-powered audience segments from Proximic by Comscore that allow for capturing TV ad exposure down to the local level for political campaign audience targeting.