Headlines
Artificial Intelligence in Political Ads – Media Companies Beware
In the Washington Post last weekend, an op-ed article suggested that political candidates should voluntarily renounce the use of artificial intelligence in their campaigns.
'Commutes Are Back' As Time Spent With AM/FM In Cars Hits Eight-Year High.
While the commuting gap between average Americans and marketing/agency workers has been gradually closing since COVID's worst days, that gap still exists to a point where Americans have significantly greater exposure to advertising on AM/FM radio than advertisers themselves.
Television
Local Broadcasts For 15 NBA Teams Will Remain On Bally Sports After Agreement
The agreement, which was contained in a court filing made Monday, is subject to court approval.
Radio
With Strike Impact Limited, Auto Advertising Picks Up On Radio
There is something of a comeback underway for the automotive ad category, according to radio executives who say the impact of the now-ended United Auto Workers strikes against General Motors, Ford, and Stellantis has been minimal – just as the car industry picks up the pace of its recovery following three years of supply chain issues during the pandemic.
More Radio Reality Checks
As we know, research is in the eye of the beholder; in this case, the interpreter.
Verticals
Give The Sports Betting Audiences What They Want.
It is prime time for sports betting enthusiasts with NFL and college football, NHL, and the NBA all in action. Great news for sports-formatted stations that incorporate sports wagering content into their programming that likely hits the bullseye for the majority of the sports audience (57%) who say they have bet on sports.
NRF: Record Holiday Spending To Top $957.3 Billion
The National Retail Federation is forecasting a total spending gain of between 3% and 4% for November and December, putting the total between $957.3 billion and $966.6 billion.
Sales
Getting Past 'We've Always Done It This Way'
“Why give a choice? Why not package both day and night games into one sponsorship?” You must buy both. The answer was, “We’ve always done it this way.”
What Would George Costanza Do?
Every seller does this.
They convince themselves they shouldn’t do the thing.
