A new study from two very credible radio organizations – Edison Research and NPR – ought to heat up a few strategic discussions in industry boardrooms this quarter. As CEOs and CFOs wrap up the often painful budgeting process for 2024, they might ask themselves why the industry continues to be fixated on the same finite radio formats.
One of radio’s biggest supporters throughout the lifespan of the AM For Every Vehicle Act has been the agricultural industry – a group with a substantial spending power of over $576 billion across its 4.5 million workers. So just how popular is AM/FM with farmers?
Farm broadcasters convening this week in Kansas City enjoyed the historic ag vibes of Cowtown and the smell of BBQ as they celebrated the 80th NAFB Convention. But it is the future of the AM band, which they and their audiences depend on, that took center stage at the conference.