Headlines
Here Are The Three Ad Categories Set To Surge This Holiday Season
Hundreds of stations have made the annual flip to all-Christmas music, roads are full of cars with fresh Christmas trees on top, and Black Friday online spending shot up 7.5% this year. As the Boss sang, “You guys know what time of year it is?” According to BIA, this holiday season will see a significant surge in ad spending for three categories.
When It Comes To AM/FM Radio, "Try A Little Trenderness"
How has AM/FM radio listening on traditional radios trended against streaming on digital devices?
BIA
Hot Category: Healthcare Marketers To Spend $12B On Local Ads In 2024
When Inside Radio interviewed a handful of radio execs for their outlook for the second half, healthcare was among the ad categories many were most optimistic about. Now BIA Advisory Services is out with a new forecast calling for the healthcare industry to spend more than $12 billion in local advertising in 2024.
Mergers & Acquisitions
Timing Of Involuntary License Transfer Comes Into Question
Paperwork has just now been filed for regulatory approval of the transfer, and it could raise questions about what appears at first glance to be extreme tardiness on the part of the Haugo family.
A Gospel AM Trades Hands In North Carolina
A Class D AM with 1kw during daylight hours and 80 watts at night has been serving the Roanoke Chowan area of North Carolina with “the best in Inspirational Music and Community focus” since 1948.
Television
As News Media Work To Connect With Citizens Anew, TV Can Play A Big Part
Digital news startups and struggling newspapers can make excellent partners with local TV stations that still have the power and platforms to engage like no other media.
Cable TV
NCTA: FCC Can’t Ban Cable ETFs, BCFs
The trade association for major cable TV companies says federal regulators are overreaching legally in trying to ban certain cable fees that President Biden has attacked as anti-consumer.
FCC
This Week in Regulation for Broadcasters: December 4 to December 8, 2023
Here are some of the regulatory developments of significance to broadcasters from the past two weeks, with links to where you can go to find more information as to how these actions may affect your operations.
FCC Report 12/10: KREV Seeks New Tower Site Ahead Of Sale
The FCC has entered into a Consent Decree with Willamette Broadcasting Company, Inc. with a $5000 civil penalty due to issues found during their review of the transfer of Conservative Talk 1430 KYKN Keizer/Salem OR from the Estate of Michael O. Frith to Jeffrey Morgan and Patricia Taylor.
CTV/OTT
As Streaming Gets More Costly, Companies Are Offer Bundling And Promos
With the latest round of price increases and growing concerns that consumers are spending too much money on streaming video, media companies have been implementing strategies to help grow subscribers. Two of these strategies are bundling and promotions.
