Headlines
Local News Has An Edge On CTV And FAST
When looking at FAST channels, it’s interesting to note that news offerings significantly outperform other options, despite being underrepresented.
4 marketing priorities for maximizing CTV’s value in 2024
For 2024, BIA projects that CTV/OTT will be the fastest growing media channel, increasing 39.5% over 2023. Furthermore, Insider Intelligence forecasts U.S. CTV advertising revenues will soar from $25.09 billion in 2023 to $40.90 billion by 2027.
Mergers & Acquisitions
Price Revealed In Red River TV Station Sale
We now know what Red River is pocketing from the new deal, and how it compares to the transaction that never came to pass.
Radio
Bouvard: AM/FM Is 'Centerpiece' Of Ad-Supported Audio
Key findings include a notable resurgence in in-car AM/FM radio listening, returning to pre-pandemic levels.
How Radio Sellers Can Be the Solution For Small Business Owners
In the face of these challenges, putting on a positive perspective can become a guiding light for SMBs.
CTV/OTT
Know Your Audience: The Value Of Tailored Advertising Models
Broadcasters embracing FAST channels target the “average” viewer with advertiser at their peril, as relevancy for specific can be a game-changer for retention.
Media
Finding People Not Afraid To Say "Your Baby's Ugly"
This person has a thankless but critically important role. In fact, the bigger the company and the ego of its chief executive, the more important this person is.
They're the one who isn't afraid to call the CEO's baby ugly.
FCC
FCC Extends LPFM Filing Window Until December 15 and Extends Freeze on Minor Modifications to FM Translators to December 18, 2023
The FCC yesterday released a Public Notice extending for two days the now-open window for the filing of applications for new LPFM stations – applicants now have until 12:00 PM Eastern Time on December 15, 2023 to file their applications.
Local
Sinclair Explains Plan to Hub Tulsa News in Oklahoma City
Sinclair has made changes to how Tulsa ABC affiliate KTUL produces news for its viewers. The station group has moved news production for the station to a hub system it shares with Oklahoma City station KOKH.
Verticals
New TV Ad Categories: Are They Up To Snuff? Place Your Bets
TV network and station executives love new advertising categories. And over the last several years, they put a lot of promise into sports betting and gambling, for example.
