Headlines
Collaborations Now Essential For Survival, News Leaders Say
Executives from Scripps News, Gray Television, NBCUniversal Local and ProPublica told a NewsTECHForum panel last week that their cross-group collaborations, as well as with organizations outside their own, have become critical to delivering on their news mission and their viability.
Future of TV Advertising: The Debate About Decline and Pathways To Growth
Traditional advertisers are shifting spend away from TV for a myriad of reasons (such as declining reach making it harder to accomplish goals, because advertisers need to fund budget growth in digital media, and because TV is not perceived – rightly or wrongly – as a performance medium).
BIA
The 2024 Local Advertising Marketplace: Trends to Watch
BIA analysts analyze upcoming trends that will greatly impact the local advertising industry in 2024.
Mergers & Acquisitions
Baltimore-Based Businessman Buys Wasatch Front FM
At present, it has a puny 100-watt signal covering the town of Mona, Utah. However, it holds a Construction Permit allowing it to upgrade to a Class C2 facility, expanding its signal contour north to Provo and south to Delta and Gunnison.
Hoosier Owner Shift Underway For Class A FM
It’s a city made famous by legendary basketball star Larry Bird. Now, French Lick, Ind., is in the news as a Class A radio station licensed to the town to the northwest of Louisville, Ky., is about to head to a new owner.
FCC
This Week in Regulation for Broadcasters: December 11 to December 15, 2023
Here are some of the regulatory developments of significance to broadcasters from the past two weeks, with links to where you can go to find more information as to how these actions may affect your operations.
Multicultural Leaders Push FCC For Workforce Diversity Reporting
FCC Commissioner Geoffrey Starks, alongside Congresswoman Yvette Clarke (D-NY-9) and 26 other members of Congress, has made a strong call for the reinstatement of the FCC’s collection of broadcast workforce diversity data.
FCC Receives 1,336 LPFM Applications
The FCC says 1,336 low-power FM hopefuls filed applications before the filing window for new stations closed Friday.
Television
Broadcasters Must Make Better Use of Social Media to Attract Gen Z News Audience
Original research presented in a new Vizrt e-Book also finds graphics play a big role
Inside Allen Media Group's Deal with VideoAmp, a Nielsen Competitor
The quest for a new way to measure TV audiences has taken years of tests, dozens of efforts to sample upstart technologies and hours of debates among big media companies, Madison Avenue buying firms and blue-chip advertisers. At present, no one seems to have devised a perfect solution.
So Byron Allen decided to try.
Digital
Cox Media Group Claims It Can Target Ads Based On Conversations
In what appears to be a first-of-its-kind boast, Cox Media Group claimed in marketing materials that it can use microphones in smartphones and other web connected devices to listen in on people's conversations, and then target ads to people based on those conversations.