Headlines
Rethinking Local OOH: Not Just Seen -- Acted On
In this episode of the Leading Local Insights Podcast, Dave Rivera, VP of Channel Partnerships at Vistar Media, joins BIA’s Celine Matthiessen to discuss the rapid evolution of digital out of home (DOOH) and why more advertisers are prioritizing it in their media mix.
How America Listens, According to Nielsen Audio
The latest Audio Today report from Nielsen has been released. And, to little surprise, the nation’s dominant audience measurement source for Radio says the findings underscore industry’s position “as a powerhouse for reach and ROI.” But will advertisers and CMOs listen and respond?
FCC
Gomez to Broadcasters: `Stop Falling For FCC’s Intimidation Tactics’
Threats to remove broadcast licences over critical news coverage are “grounded in neither reality nor law and would not survive judicial review” the Commissioner said.
FCC Announces TV Translator Call Sign Changes
The Media Bureau has modified call signs of some television translator stations so they comply with recently adopted rule changes
Television
KBS to distribute programming via Sinclair's NextGen TV channels
South Korean public broadcaster KBS is partnering with Sinclair, Inc. on a new multicast network that will offer Korean-language programming via Sinclair’s NextGen TV stations across the country.
Radio
Study: Radio Ads Deliver $3.60 for Every $1 Spent for QSRs
A Quick Service Restaurant chain was on the verge of cutting radio. Then, a Media Mix Model revealed its social media ads were costing more than the meals they were selling, while radio enjoyed more than three times ROI. Guess what came back?
FCC Upholds New LPFM CP in Miami
The recipient of a construction permit to build a low-power FM station on 99.5 MHz in Miami, Fla., has fought off a challenge at the FCC.