Headlines
FCC To Partner With NAB On NextGen TV-Focused ‘Future Of Television’ Initiative
The commission is also preparing a rulemaking on ATSC 3.0 rules, FCC Chair Jessica Rosenworcel said Monday at NAB Show in Las Vegas.
LeGeyt Urges Broadcasters To Unite For Radio To Thrive In Connected Car.
Radio will succeed – or fail – in the connected car based on whether it works together as a unified industry, NAB President and CEO Curtis LeGeyt said as the NAB Show 2023 officially got underway Monday in Las Vegas.
Mergers & Acquisitions
Tavis Smiley Converts LMA of KBLA To AM Buy
According to a newly finalized Asset Purchase Agreement, Smiley is paying $6,896,760 for KBLA.
Standard General-Tegna Up Deal Commitment Ante
Pledge no newsroom job cuts for three years, even more investment in news
Television
FAST Channels Fueling Broadcasting’s Evolution
Ensuring the flow of local and on-brand content is only one of the challenges FAST channels present — innovation to aid in discoverability remains critical, experts advise.
MRC Re-Accredits Nielsen's National TV Ratings
The Media Rating Council (MRC) this morning announced that it has reinstated the accreditation of Nielsen’s national TV audience-measurement service.
By Embracing Listening Rituals, Study Finds Audio Ads Can Deliver Better Results For Marketers.
A new study from Magna Global and Audacy finds that advertisers could improve engagement and purchase intent from their audio advertising by embracing the listening rituals of Americans, whether it is drivetime radio or daily news podcasts in the morning, upbeat music-based content during a midday workout, or an evening wind-down with a true crime podcast.
Tech
Connectivity and Transmission: 5G Creates Opportunities for Broadcasters and Producers
The impact of 5G today and in the future can be seen on the show floor
Sales
How Full Is Your Testimonial File?
There is nothing more powerful than using a third-party reference during your sales process.
Is Your Sales Training In Vain? Ask Henry Ford
What is the value of training your sales team? Is it a waste of time or is it time well spent?