Recently, I had the pleasure of hosting a Leading Local Insights Podcast with Jay Loeffler, the Chief Revenue Officer of Valpak, to discuss a media channel that always comes out as the top revenue generator in my advertising forecast – direct mail.
Payne Media Group owner Will Payne says he’s out to make Oklahoma copper thieves pay after they cut a tower guy-wire of K95.5 (KITX), toppling the top half of the 500-foot structure and taking the station off-air over around $100 worth of copper pipe.
The FCC’s Media Bureau has issued a $16,500 fine to Shelby Broadcast Associates, previously the licensee of the FM translator W252BE in Birmingham, AL, for violations relating to unauthorized operations.
The positive headlines were everywhere the day after Peacock’s exclusive NFL playoff game between the Kansas City Chiefs and Miami Dolphins. A “record” 23 million people streamed the game on Saturday night, potentially showing how the NFL’s streaming future won’t cut into playoff audiences too much.
After seven years working with political campaigns, ad agencies, and political consultants at CMAG – the political intelligence unit of Kantar and now Vivvix – Steve Passwaiter has swung open the doors of his own firm, Silver Oak Political.