Headlines
Direct Mail’s Value in a Multi-Touch World: A Conversation with Valpak CRO Jay Loeffler
Recently, I had the pleasure of hosting a Leading Local Insights Podcast with Jay Loeffler, the Chief Revenue Officer of Valpak, to discuss a media channel that always comes out as the top revenue generator in my advertising forecast – direct mail.
Mergers & Acquisitions
Deal Digest: Translators Sold In Texas And Idaho
Casa de Destino files to donate Spanish “Poderosa 89.7” KUMB to Manuel Pimentel’s Unica Media Broadcasting. The station will retain its Spanish-language format.
Television
FCC Proposes New Rules on Pay-TV Blackouts
Proposal is the latest salvo in the commission's campaign to find a resolution
FCC’s Carr, Simington Blast Rosenworcel’s Retrans Blackout Rebates
The Federal Communications Commission’s Democratic majority wants cable and satellite TV consumers to receive rebates when TV stations go dark on their TVs.
Radio
FCC Proposes To Reward Stations That Provide Local-Originated Programming
In a split 3-2 vote, the Federal Communications Commission has voted to move forward with a proposal that would bestow benefits on broadcasters that invest in locally-originated programming.
Thieves Topple Oklahoma FM Tower Over $100 Worth Of Copper
Payne Media Group owner Will Payne says he’s out to make Oklahoma copper thieves pay after they cut a tower guy-wire of K95.5 (KITX), toppling the top half of the 500-foot structure and taking the station off-air over around $100 worth of copper pipe.
Print Media
Direct Mail Holds Out: Why Brands Are Still Using Print
Brands have many channels to choose from. But there is one that stands out in this age of generative AI.
Print. Direct mail. Junk mail.
FCC
FCC Goes After Alabama Owner For Unauthorized Broadcast
The FCC’s Media Bureau has issued a $16,500 fine to Shelby Broadcast Associates, previously the licensee of the FM translator W252BE in Birmingham, AL, for violations relating to unauthorized operations.
CTV/OTT
Peacock’s NFL Playoff Exclusive Worked. But At What Cost?
The positive headlines were everywhere the day after Peacock’s exclusive NFL playoff game between the Kansas City Chiefs and Miami Dolphins. A “record” 23 million people streamed the game on Saturday night, potentially showing how the NFL’s streaming future won’t cut into playoff audiences too much.
Verticals
Political Veteran’s Advice For Growing Your Election Ad Dollars: Play The Long Game
After seven years working with political campaigns, ad agencies, and political consultants at CMAG – the political intelligence unit of Kantar and now Vivvix – Steve Passwaiter has swung open the doors of his own firm, Silver Oak Political.