Headlines
Direct Mail’s Value in a Multi-Touch World: A Conversation with Valpak CRO Jay Loeffler
In this podcast episode, BIA's Nicole Ovadia interviews Jay Loeffler, the Chief Revenue Officer of Valpak, to explore the significance and adaptability of direct mail in a world dominated by digital channels. They discuss attribution, political cr...
Talking TV: News Literacy Project Targets A Threat To Democracy
Next week is National News Literacy Week, and the News Literacy Project’s Peter Adams and Hannah Covington share tips on what TV newsrooms can do every day to help better equip their viewers with critical skills while building trust.
Mergers & Acquisitions
Station Sales Week of 1/19
Family Life Communications, Inc. is combining its three license holding corporations as Intentional Life Media.
Television
Survey: Gen Z Embraces Long-Form TV Content
While they spend more of their time with social media, games and short video, seven in 10 watched TV content each week according to Horowitz Research
Advertisement Spending on Linear TV Drops Again: How Hollywood Is Vulnerable
Media giants spent most of 2023 looking for signs of a turnaround in advertising spending after several years of a soft market. Despite some rosy predictions, they’re still searching.
Radio
Saving Local News, One Ad at a Time
With global conflicts, economic turmoil, and an already contentious presidential election in store for 2024, broadcasters across the U.S. are struggling to provide the credible, responsible, local journalism communities need now more than ever as revenue slows under attacks from Big Tech.
House Passes Bill That Would Give Reporters New Protections
The House Of Representatives on Thursday unanimously passed a bill that would prevent the government from compelling reporters to reveal their confidential sources or research files.
CTV/OTT
The Future of FAST: What to expect from 2024
It’s no surprise that great new content, hyper-personalisation, AI and improved user experience are top of the FAST agenda for 2024.
FCC
Townsquare Media Resolves Political Rule Violations With FCC Consent Decree
One of the nation’s largest owners of radio stations has resolved FCC rule violations as it pertains to on-air sponsorship identification and the maintenance of its online political file by entering into a Consent Decree that “reinforces” the Media Bureau’s “commitment to ensuring compliance with the two regulatory policies.
FCC Wants to Support Local Journalism by Speeding Up License Renewals
The FCC has adopted a Notice of Proposed Rulemaking that would prioritize license application review for broadcasters that provide locally originated programming