Headlines
New Innovations in Local Healthcare Advertising: How Advanced Marketing Techniques are Shaping a $12 Billion Market
In today’s increasingly digital world, healthcare advertising is ripe for innovation and growth. A recent survey by BIA and SalesFuel reveals fascinating trends in local healthcare advertising.
As Gen AI Inches Closer To TV News, Stations Build ‘Policy Groups’ To Be Ready
Forward-looking station groups including Gray Television, E.W. Scripps and Graham Media are forming internal policy groups to tackle the challenges that will come with adopting generative AI in their newsrooms.
Television
Is the FOX Network Model The Smartest For Broadcast TV?
Twin work stoppages due to labor disputes with the WGA East and WGA West and SAG-AFTRA “forced” U.S. broadcast television networks to conduct what MoffettNathanson Senior Analysts Michael Nathanson (pictured, top left) and Rob Fishman call “an experiment they may have been loath to undertake but whose lessons are pertinent.”
Scripps CEO on Bringing Sports Back to Local, and the Real Opportunity With ATSC 3.0 NextGen TV
The phone calls from sports teams looking to strike a deal with Scripps has been ringing off the hook.
Radio
What AI Can't Replace
The Radio industry has been a source of entertainment, information, and connection for decades. Over the years, it has evolved, sometimes slowly, but it has always embraced new technologies to stay relevant in the quest to reach broader audiences.
Central Ohio Radio Operator Gets Into Scrap Over Call Letters
With days to go until Columbus, OH Alternative CD 92.9 exits the airwaves, the current operator has ensured the station’s owner won’t be able to pick up where he leaves off. It all hinges around a cease-and-desist over the station’s call letters: WWCD.
Media
How SMBs Are Repurposing Their Content
Repurposing your content can save you time, and maximize your ROI, but it does need to be done in a strategic way, which provides an optimal user experience when re-posting.
Congress Considers Proposal To Have Broadcasters Help Police Political Ads For Foreign Ties.
Reps. Brian Fitzpatrick (R-PA) and Congressman Jared Golden (D-ME) have introduced a bill that would require broadcasters, including radio stations to take “reasonable efforts” to ensure political ads have not been bought by foreign nationals, either directly or indirectly, such as via a rep firm.
Verticals
New Hampshire Sees Flurry Of Last-Minute Ad Buying Ahead Of Today’s Primary Vote
With voting today in the New Hampshire primary, the political ad tracking firm AdImpact says 30% of the dollars spent so far in the Republican primary have been spent in the state.
