QR codes, TikTok, YouTube Shorts, hyperlocal – if it provides another way to connect with viewers, broadcasters and content producers are trying it, several said during TVNewsCheck’s Programming Everywhere conference at the NAB Show on Sunday.
One of the big takeaways, right off the bat, is that 74% of respondents expected to spend at least as much as they did last year. Of those, 21% said they were planning to commit “a bit more” or “much more” than they did during the 2022 Upfronts.
US Secretary of Transportation Pete Buttigieg is finally speaking out on the subject of protecting AM radio in EVs.
In a pilot study with connected car data company Wejo, the owner of 13 radio stations in Raleigh-Durham and Wilmington, NC is studying other use cases for leveraging in-car data.