Weigel Broadcasting Co. and the Milwaukee Bucks are teaming up to broadcast 10 Bucks games on Weigel’s independent station WMLW Milwaukee this season, which marks the return of Bucks local broadcasts to free over-the-air television for the first time since the 2006-07 season.
“For any owners of Ford EVs without AM broadcast capability, we’ll offer a software update,” CEO Jim Farley said. The carmaker tells Inside Radio they have already started offering the update and will continue in stages across the nation.
The FCC last week issued a Notice of Proposed Rulemaking aimed to give incentives to broadcasters to air more local journalism and local programming by prioritizing the processing of certain applications by stations that feature local programming.
Here are some of the regulatory developments of significance to broadcasters from the past week, with links to where you can go to find more information as to how these actions may affect your operations.
he world moves at a fast, goal-oriented pace. It’s not your fault if you think about accomplishment more than people, but it is important to remember that this is a business of relationships. Everyone wants to be heard.
Selling long-term advertising has always been a challenge. Clients are hesitant to agree to more than short-term schedules. And yet, most advertising is about placing our clients’ businesses into the file drawers of our listeners’ minds.