Headlines
The Forces That Will Shape TV Advertising in 2024
Advertisers looking for new ways to maximize ROI and incremental reach with their most coveted audiences.
For Broadcast, 2024 Will Be The Year Of Multiple Currencies
True cross-platform measurement is also on the industry’s mind, while local linear TV measurement falls further behind.
Television
Weigel’s WMLW, WDJT & Telemundo Wisconsin To Bring Milwaukee Bucks Games Back To Free Over-The-Air TV
Weigel Broadcasting Co. and the Milwaukee Bucks are teaming up to broadcast 10 Bucks games on Weigel’s independent station WMLW Milwaukee this season, which marks the return of Bucks local broadcasts to free over-the-air television for the first time since the 2006-07 season.
Radio
As Promised, Ford Reactivates AM Radio In 2023 Electric Vehicles
“For any owners of Ford EVs without AM broadcast capability, we’ll offer a software update,” CEO Jim Farley said. The carmaker tells Inside Radio they have already started offering the update and will continue in stages across the nation.
Media
The News Business Really Is Cratering
Journalists across the country burst into flames of panic this week, as bad news for the news business crested and erupted everywhere all at once.
FCC
FCC Moves to Simplify Sending Multilingual Emergency Alerts
The FCC plans Feb. vote on a Notice of Proposed Rulemaking to make it easier to send multilingual alerts over TV and radio
FCC Proposes to Prioritize Processing of Applications by Stations with Local Programming – And Asks Many Questions About Whether the FCC Should Have Abolished the Main Studio Rule
The FCC last week issued a Notice of Proposed Rulemaking aimed to give incentives to broadcasters to air more local journalism and local programming by prioritizing the processing of certain applications by stations that feature local programming.
This Week in Regulation for Broadcasters: January 22, 2024 to January 26, 2024
Here are some of the regulatory developments of significance to broadcasters from the past week, with links to where you can go to find more information as to how these actions may affect your operations.
Sales
The 7 Elements You Need For 2024 Sales Growth
he world moves at a fast, goal-oriented pace. It’s not your fault if you think about accomplishment more than people, but it is important to remember that this is a business of relationships. Everyone wants to be heard.
Are You Starting 2024 With Profit In 2026?
Selling long-term advertising has always been a challenge. Clients are hesitant to agree to more than short-term schedules. And yet, most advertising is about placing our clients’ businesses into the file drawers of our listeners’ minds.
