Headlines
Local CTV and FAST Services Sales 2024 Outlook with Premion's John Vilade
In this general election year, CTV has become even more important for political and issue campaign media investments. As local inventory has increased and programmatic trading making it easier and more powerful to activate specific audience segmen...
Radio’s Revenue Portrait, Painted By Marketron
“Radio continues to be a viable and vital channel for advertisers, as it has been for the past 100 years.”
FCC
February Regulatory Dates for Broadcasters – Annual EEO Public File Reports, C-Band Transition Reimbursement, Political Windows, and More
President Biden’s signing of the Continuing Resolution last week (see our discussion here) has kept the federal government open, with the FCC and FTC having money to stay open through March 8. So the FCC will be open and thus there are February regulatory dates to which broadcasters should be paying attention.
Ex-FCC Attorney, Now At Wiley, Wants Enforcement Bureau Reform
As Tom Johnson sees it, recent U.S. Supreme Court decisions could impact the FCC’s enforcement work — including potential reforms that the Commission could consider to its current processes.
Television
Study: One Third of Pay TV Subs Plan to Cut the Cord in 2024
New Disqo survey also finds that 21% plan to reduce their streaming services in 2024 while 79% will maintain or increase them
Radio
In 2024, The Forecast Calls For Pain
Here we are three decades later, and those words were echoing in my brain when I read a recent article in Yahoo! Finance by Rick Newman with a similarly telling title:
“4 new theories why everybody's bummed out”
Devaluing Radio
There is no doubt that radio has great distribution. Radio’s reach is one that DSPs wish they had. What isn’t addressed is the erosion of time spent listening or occasions of listening.
Congressman Wants ‘Warning Labels’ On Cars That Don’t Have AM Radio.
The fight to keep AM radio inside all dashboards, including electric vehicles, played out in front of a Paramus, NJ Tesla dealership on Monday, as Rep. Josh Gottheimer (D-NJ) announced a new battlefront.
Digital
IAB Benchmarks Value Of Free Digital Media Access To Consumers
Services across the internet, websites, and apps have become conveniences that consumers just don't want to give up, although they are willing to exchange data or pay for content and services.
