Headlines
2024 is a huge year for political advertising. What does that mean for other advertisers?
It’s an election year in the US, one where we’ll see record-breaking political ad spend. While political advertising is often viewed as a separate game from other industries, the trends set by campaigns ripple into the rest of the marketing atmosphere.
Here Come The Super Tuesday Political Ad Dollars
Super Tuesday, otherwise known as March 5, is the next big date on the election calendar. That’s the day when primaries will be held in 15 states, including California, Texas, North Carolina, and Colorado.
Mergers & Acquisitions
Kensington Digital Media Acquires Dothan Cluster
Robert Holladay’s Alabama Media is selling its four stations in Dothan AL to ‘Tony Richards’ Didier’s Kensington Digital Media Alabama for $1.25 million.
Walmart Agrees To Buy Smart-TV Maker Vizio for $2.3 Billion
Retailer will use SmartCast to connect with customers
FCC
Quadrennial Counting Change Takes Effect Mar. 18 As Legal Fight Looms
The Federal Communications Commission’s wrap-up of the 2018 quadrennial review of media ownership rules brought little change for radio, but what revisions there are will take effect on March 18. That comes after the Commission’s order was published last week in the Federal Register.
FCC Report 2/18: Should Stations Be Required To Offer EAS Alerts In The Language Of Its Programming?
The commission is opening a comment period for a proposed rulemaking for a “simplified multilingual alert processing approach for EAS alerts through which pre-scripted alerts that have been pre-translated into non-English languages can be initiated by alert originators for distribution to the public by the TV and radio broadcasters, cable service providers, and other services that make up the EAS public alert distribution system.”
Radio
Democratic Party Invests Six Figures Into Multicultural Radio Ads
The Democratic National Committee has launched a six-figure radio and print advertising campaign targeting Black, Latino, and Native American voters in Michigan.
Nielsen: Radio Is The Answer To Political Campaign Reach
In findings that could reshape how the modern political campaign is run, a new Nielsen study shows the substantial impact of radio on elections.
After Its Tower Vanished, An Alabama AM Is Back Thanks To iHeart
Two weeks after an Alabama AM station went off the air after its tower disappeared, the station is back broadcasting in Jasper thanks to iHeartMedia.
CTV/OTT
Media Buyers Ramp Up Deals For Addressable TV, Consider It A 'Must Buy'
A third of advertisers now consider addressable TV advertising a “must buy” -- up from 22% a year ago, according to DirecTV.
