Headlines
Radio And TV Industries Unite In Multi-Court Appeal To FCC Ownership Decision
The broadcast industry has launched a multi-court appeal of a move by the Federal Communications Commission to largely hold the line on media ownership rules with a December decision in the 2018 quadrennial review that left many disappointed with the long-awaited outcome.
NAB Outlines Four Facets Of Radio Its Fighting For On Capitol Hill
In a time when local radio stations are playing an indispensable role in the fabric of community and democracy, the National Association of Broadcasters has outlined its key policy priorities for the 118th Congress, with a focus on AM, AI, and defending radio.
Television
A ‘Dream’ Team Partners With Peachtree TV
The WNBA franchise that calls Atlanta home has forged a partnership with a locally headquarters broadcast television company with a national presence — a move that brings more sports to its fledgling Peachtree Sports Network enterprise.
Radio
They Don’t Know - And They Don’t Know They Don’t Know!
Does a client saying, “We ask every person that calls or comes through our door how they heard about us,” fill you with dread? Back in the day, the Yellow Pages got a lot of the credit, but today it belongs to digital and social media.
CTV/OTT
Madhive Launches Local CTV Marketplace For Political Advertising
In partnership with Fox Television Stations, the political offering includes new data partners, hyperlocal insights and enhanced planning
Digital
With Continued Weakness In Ad Market, Cumulus Focuses On Growing Digital Businesses.
Digital “provides us with new ways to capitalize on our longstanding radio relationships,” Berner told analysts during a conference call to discuss Q4 results.
Media
Recession, What Recession? For A 10th Straight Month, U.S. Ad Spend Is Up
Since April 2023, ad spending has managed to stay in the plus column when comparing each month to that of a year ago, according to Guideline's U.S. Ad Market Tracker, powered by Standard Media Index.
Tech
Walmart’s Vizio Deal Isn’t About TV – It’s About Data
There is an old adage in consumer electronics that the hardware business, with its tight margins and fickle consumers, is, well, a hard business. To think that Walmart decided to invest billions of dollars into building and selling TVs faster, better and/or cheaper than Vizio misses the point of the acquisition last week.
FCC
Reinstating FCC Form 395-B Reporting on the Race and Gender of Broadcast Employees – What the Action Means for Broadcasters
On February 22, the FCC released an Order reinstating the requirement for radio and television broadcasters, commercial and noncommercial, to annually file an FCC Form 395-B.
