Headlines
BIA Updates U.S. Local Advertising Estimate for 2024 to $172 Billion; Indicating 9.3 Percent Growth from Prior Year
In its update to the 2024 U.S. Local Advertising Forecast, BIA Advisory Services estimates revenues across all media in the U.S. will reach $172 billion in 2024, an increase of 9.3 percent over 2023.
Economic Pulse: BIA’s Monthly Quick Take for March 2024
While at first glance it seems our overall forecast estimates didn’t move much since November, if you peel back the layers and dig in a bit, I see three major storylines that require deeper investigation and analysis: shifting consumer behavior, CTV/OTT growth and, of course, Political.
BIA
BIA 2024 Ad Forecast Cools, But TV Has Less Reason To Worry
In October of last year, BIA Advisory Services predicted a tidal wave of local ad spending fueled by political revenue.
Mergers & Acquisitions
Station Trading Roundup: 1 Deal, $300,000
The purchase of W34FF-D Panama City, Fla., by Bridge News tops the latest list of TV station transactions submitted to the FCC for its approval, according to BIA Advisory Services.
FCC
FCC Requests 14.8% Increase in Regulatory Fee Authority
The fiscal 2024 budget request asks for $448,075,000 in budget authority from regulatory fee offsetting collections
Television
Using AI In Media Planning And Buying
The benefits of AI and generative AI are becoming glaringly evident in the world of media buying and planning, where smarter trendspotting and better targeting and optimization rise quickly to the surface.
Radio
A Blueprint For Radio, Part 2 (The Fine Print)
In yesterday's post, “A Blueprint For Radio” (and you should probably read it first here), Paul Jacobs took on some of the big boulders that have been in radio's way for some time now. His recommendation? Take it down to the studs and build it back better (to not coin a phrase).
CTV/OTT
Nexstar Sees Upside in New Disney-Fox-WBD Sports JV
A new sports-based pay-TV service formed by Disney, Fox and Warner Bros. Discovery could represent a new revenue stream for TV stations allowed to participate as content providers.
Media
Some Broadcasters Will Need To Provide Data To Feds As Part Of Financial Crime Crackdown
Fighting tax fraud, money laundering, organized crime, and the financing of terrorism is behind a new law that requires broadcasters and other small and medium-sized companies to file a new report with the federal government. Enacted by Congress in 2021, the Corporate Transparency Act requires companies to disclose information that stations are already providing to the Federal Communications Commission.