Headlines
Broadcasters Predict Small Results And Big Headaches From FCC Plan To Reward Local Stations
The offer made by the Federal Communications Commission to speed application processing for stations that provide local programming is not one being embraced by broadcasters.
BIA Lowers Forecast for 2024 Local Ad Revenue To $172 Billion
Powered by an election year, local advertising revenues are expected to increase 9.3% year over year to $172 billion in 2024, according to an updated forecast from BIA Advisory Services.
BIA
BIA Forecasts Local Ad Spending To Grow 9% In 2024; Sees Stronger Digital Growth For Radio
Traditional media will hold onto a slight edge over digital with a surge of political dollars largely behind what is shaping up to be a better year for local advertising.
Local TV To Grow 11% To $23.8B In 2024: BIA Forecast
Local broadcast TV will see a modest 11% increase in 2024 -- a Presidential/Olympic year -- to $23.8 billion, according to BIA Advisory Services.
Mergers & Acquisitions
Deal Digest: NRG Media Spins In Illinois, Estrella Media Downsizes In Texas
John Rung’s Shaw Media has filed a $950,000 deal to buy “River Country 101.7” WRCV, AC “Sky 95.7” WSEY and adult standards WIXN (1460) in Dixon, IL from NRG Media.
Television
Sinclair To FCC: To Best Promote Localism, Promote ATSC 3.0
As the Federal Communications Commission seeks new ways to reward locally originating content, Sinclair Inc. is using the focus to try and speed the transition to and swift adoption of the ATSC 3.0 broadcasting standard.
Radio
Jacobs Media Shows Where Radio's Party Lines Are Drawn
After giving a first glimpse at this year’s Techsurvey results at CRS 2024, Jacobs Media is releasing new data that could significantly influence how political campaigns leverage radio ads as, perhaps unsurprisingly, radio listeners show a strong interest in the 2024 elections.
Why Congestion Pricing Matters for Radio
Congestion pricing is coming to New York City. Why should a broadcaster care?
Verticals
Your Client Wants Job Fair Ads? Keep This In Mind
You get the call every seller wants to get: a client has money and they want to spend it with you! But wait – the client wants to use your radio stations to promote a job fair/open house.