Headlines
FCC Orders Mission To Sell WPIX New York, Fines Nexstar $1.2 Million
Regulator rules that Nexstar committed ‘willful and repeated’ violations of ownership rules, also fines Mission Broadcasting $612,395
BIA Forecasts Radio’s Political Ad Dollars This Year Will Grow 16%, Compared To 2020 Race.
There is an expiration date of Nov. 5 on the billions of campaign contributions being collected right now, and while the ad spending has mostly been hit-or-miss, BIA is forecasting that political advertising will reach record levels this year.
BIA
2024 U.S. Political Ad Spend To Grow 16% Vs. 2020: Analyst
Political ad spend for the 2024 presidential election year is estimated to grow 16% by $1.5 billion over the last Presidential election year (2020) to $11.1 billion, according to estimates from BIA Advisory Services.
Mergers & Acquisitions
EMF Goes Fishing For Hawaii, Nashville Homes With Salem Deal
Salem Media Group is leaving Music City and taking its “Fish” with it. At the same time, it is saying Aloha to O’ahu.
Television
Recent Stories Imply Linear TV Is At Point Of No Return
Journalists who have long toiled on the TV beat have covered all of the various phases of TV history since the 1980s in which threats positioned as “existential” arose to vanquish linear TV.
But for all intents and purposes, linear survived.
Nexstar To ‘Vigorously’ Dispute FCC Ownership Violation Claim
The FCC late Thursday handed Nexstar Media Group a Notice of Apparent Liability for Forfeiture for what the Commission believes is the company’s de facto control of Mission Broadcasting-owned WPIX-11 in New York.
Radio
Audacy Requests Foreign Ownership Exemption
If Audacy’s reorganization is going to clear FCC approval, its final hurdle, it will need permission to exceed the foreign ownership limit of 25%.
Radio's Political Revenue To Grow 16% As AM/FM Reach Pays Off
While digital ad spending continues to grow, traditional media will still command the majority of the political ad market in 2024 according to a new forecast from BIA Advisory Services. So how much of this year’s record-breaking $11.1 billion in election revenue will radio see?
CTV/OTT
CTV Media Ads to Influence More Voters in 2024
Is your client’s goal to get more people to the polls this election season? Or are they hoping to ride the coattails of political ads to get more viewership? Either way, they should be turning to CTV media ads.
