Headlines
BIA Forecasts Record $11.1 Billion in Political Ad Spend in 2024
Political spending in 2024 is forecast to be $11.1 billion; increasing $2.2 billion (+24%) over 2022, and $1.5 billion (+15.5%) over 2020 Political ad spending.
Retail, Social Media & CTV; The Fastest Growing Ad Supported Media
Earlier this week Advertiser Perceptions (AP) a research-based strategic market intelligence company, released their first quarterly “Advertising Market Outlook Report”.
BIA
BIA Expects Record Political Ad Spend in 2024
ith the U.S. presidential campaign now focused on the current Commander-in-Chief versus the most recent White House resident, some media industry observers began to question if the political ad-dollar windfall previously anticipated would see a decline.
Mergers & Acquisitions
Deal Digest: VCY America Closes Las Vegas Deal; Saga Spins-Off Florida FM
James Field has filed a $222,000 deal to increase his ownership stake in Wireless Broadcasting. Field’s stake will rise from 22.2% to a controlling 50.5% interest in the station.
Apollo Global Offers $11 Billion to Buy Paramount Pictures
Apollo Global Management, a major private-equity firm, has submitted an $11 billion bid to acquire Paramount Pictures and the Paramount TV studios group, according to a published report.
Television
DirecTV Loses Price-Fixing Case Against Nexstar, Mission and White Knight
A federal judge in New York today tossed out DirecTV’s price-fixing case against three TV station owners – including Nexstar Media Group – on the basis that the satellite TV provider lacked antitrust standing to wage the court battle.
Legacy TV 'Quiet Quitting' Reveals Sticky Sports, News Viewing Strength
Complete “quitting” of any program viewing on legacy TV platforms continues to lag what has been called “quiet quitting” -- cutting back on viewing on cable, satellite or over-the-air platforms, according to a new Inscape report. Sticky sports and news content may have something to do with this, according to the survey.
NBCU Expands VideoAmp And EDO Deals, Offers Programmatic Access To Olympics
Focusing its measurement efforts on the upcoming TV and video upfront market, NBCUniversal will be integrating its first-party identity data with that of VideoAmp for NBCU’s One Platform Total Audience.
Radio
Putting The Creativity Back In Radio Commercials, On A Shoestring Budget.
“You not only have to be creative with your commercial ideas, but you also have to be creative with your resources,” said Blommel, a five-time Radio Mercury Awards winner.
