Headlines
Comscore Earns Media Rating Council Accreditation for National, Local TV Household Measurement
First big-data measurement system to get seal of approval
NAB Launches 2024 Election Toolkit for Broadcasters
The National Association of Broadcasters (NAB) today announced the launch of the 2024 Election Toolkit.
BIA
Decoding the $172 Billion Puzzle of Local Ad Spending in 2024
Unlock the secrets of what’s driving local advertising in 2024 as BIA's Nicole Ovadia and Rick Ducey discuss the firm’s March update to the 2024 U.S. Local Ad Forecast. They explain the backdrop behind the adjusted estimate of $172 billion, which ...
Television
Big TV Sports With Younger Viewers: It's Still A Thing
Where is the intersection now with sports on linear TV and young viewers? Apparently there are still decent viewing levels to consider.
Nonprofits to Receive 2.5M in Markets Covered by NBCU Local Stations
Nonprofits in markets served by NBC- and Telemundo-owned stations have until April 19 to submit grant applications
Radio
Radio's Election Dilemma
A good friend told me she lost a longtime friend because of their different viewpoints on the presidential election. A recent article in Inc. warns managers about political tensions among coworkers who discuss politics. This unfortunate division is even happening among family members.
Report Delves Into Radio Listening Habits of Country Music Fans
Country music fans regularly tune into AM/FM radio, with 65% saying they listen three-to-five days a week, and 35% saying they listen one-to-two days a week.
Media
Guard Yourself Before Moving Forward When Accepting or Engaging in Advertising or Promotions that Use FINAL FOUR or Other NCAA Trademarks: 2024 Update – Part I
Each year, as the NCAA basketball tournaments get underway, my colleague Mitch Stabbe highlights the trademark issues that can arise from uses of the well-known words and phrases associated with the games in advertising, promotions, and other media coverage.
Guard Yourself Before Moving Forward When Accepting or Engaging in Advertising or Promotions that Use FINAL FOUR or Other NCAA Trademarks: 2024 Update – Part II
Today, I will provide some examples of the activities that can bring unwanted NCAA attention to your promotions or advertising, as well as an increasingly important development that should be considered when considering whether to accept advertising.
