Headlines
Pace Of Political Ad Spend Slips Behind 2020, But Senate Races Are Starting To Heat Up
Political pros say it is the proverbial quiet before the advertising storm. For the time since the 2024 election cycle began last year, spending now trails where it stood four years ago.
Local TV And Radio Most Trusted Says SmithGeiger Study
Local media leads truth and accuracy in Washington state, according to a recent statewide media study, conducted by SmithGeiger for the Washington State Association of Broadcasters.
Mergers & Acquisitions
John Smith Sells His FM To ‘The Big Show’
For eight years, a Class A FM serving the Augusta, Ga., market has offered a blend of “beach music” and classic R&B music to listeners.
FCC
FCC’s Top Lawyer Clears Anna Gomez To Make Some Decisions Involving Clients At Former Firm
The website for the law firm Wiley Rein says it is “wired into Washington” and with a telecom and media practice that is one of the biggest, a decision by FCC General Counsel P. Michele Ellison could have an impact on some broadcasters.
Television
Analyst Calls 2024 The Year Linear TV Advertising Officially Broke
Michael Nathanson slashes forecasts, sees national ad revenue down 2.6% in 2024 and plummeting 12.3% in 2025
ATSC Expanding Video Compression Options For 3.0
ATSC, the broadcast standards association, is working to add the international video compression method Versatile Video Coding (VVC) as an option in addition to the High Efficiency Video Coding (HEVC) technology used in the current roster of ATSC 3.0 broadcast standards.
Radio
Radio And QSR Consumers Mirror Each Other. But There’s An Advertising Mismatch
New data on the fast food restaurant sector shows that podcasts and broadcast radio are ideal media platforms for the category. Yet there is a mismatch in ad budgets.
Pay TV
Cable TV Pricing: Up, Down Or Sideways? Content Prognosis For The Long Term
The focus on pricing of pay TV programming bundles remains strong -- in surveys and among industry analysts.
Digital
Google Adds Offsite Retail Media For Search, Self-Serve Coming
Google has plans in the coming months to let retailers test features in Search Ads 360 that allow for self-service campaign management for brands and expand its beta program to more retailers globally.
Verticals
OOH to See Record Political Ads Spending
Alright, we survived Super Tuesday and its political ads, but the OOH ad-media beatings won’t stop until the election is finally over. And even then, we can’t be sure.
