Headlines
Decoding the $172 Billion Puzzle of Local Ad Spending in 2024
Unlock the secrets of what’s driving local advertising in 2024 as BIA's Nicole Ovadia and Rick Ducey discuss the firm’s March update to the 2024 U.S. Local Ad Forecast. They explain the backdrop behind the adjusted estimate of $172 billion, which ...
Sinclair Says FCC Deregulation Needed for Local Journalism to Thrive
FCC filing urges the agency to relax ownership rules, boost ATSC 3.0 and change vMVPD rules
Mergers & Acquisitions
Saga Sells 6,000-watt Class A FM In Chiefland, FL To Suncoast Radio.
Saga is “a buyer, not a seller,” CEO Chris Forgy said March 7 on the company’s quarterly earnings call.
After Laying Dormant, ‘God’s Country’ To Change Hands In Alabama
An Alabama FM known as God’s Country is going to the non-commercial arm of Frank Lee Perryman’s Marble City Media LLC.
FCC
This Week in Regulation for Broadcasters: March 11, 2024 to March 15, 2024
Here are some of the regulatory developments of significance to broadcasters from the past week, with links to where you can go to find more information as to how these actions may affect your operations.
Fourteen FMs Return To FCC Table of Allotments
Some 14 FM allotments were removed from the FCC’s FM Table by the Commission in the recent past because a construction permit and/or license was granted.
Television
DirecTV to Allow Subscribers to Opt Out of Local Stations
DirecTV announced a “new feature” over the weekend that will allow its subscribers to opt out of their local stations in return for a discount.
Radio
Audacy Restructure Ends FCC Grandfathering, Forces Divestment
As Audacy seeks the Federal Communications Commission’s approval to exit from Chapter 11 bankruptcy, the broadcaster will be doing so with at least one fewer station.
Pay TV
ACA Connects Dissatisfied With FCC ‘All-in Pricing’ Order
The FCC as expected moved ahead on a party-line 3-2 vote to implement what FCC Chairwoman Jessica Rosenworcel believes are new customer protections requiring all cable TV service providers and the nation’s two direct broadcast satellite companies to specify the “all-in” price “clearly and prominently” in their promotional materials and on every monthly billing statement.
Sales
Become An Advertiser's Asset: 11 Keys To Active Listening
Sales isn’t about someone losing and someone winning. The best salespeople are interested in bringing solutions to clients and solving their problems. To do that, you must begin by listening.
