Headlines
BIA Says Changing Consumer Spending Habits Presents ‘An Opportunity’ For Marketers.
The old rhyme says April showers bring May flowers, but what the economy will spring in the months to come remains “cloudy,” according to BIA Advisory Services.
Big Four Affiliates: FCC Needs To Regulate Virtual Cable Now
Major TV station owners are seeking new federal rules that they say will bridge the gap between old video providers and new online services streamed on phones, tablets and connected TVs.
Mergers & Acquisitions
Radio Dealmaking Remains Slow, But Don’t Blame High Interest Rates.
These aren’t exactly boom times for mergers and acquisitions in radio, but Tideline Partners Founder Greg Guy isn’t sitting on his hands.
Coastal Television Broadcasting Closes On Purchase Of Five TVs
Coastal Television Broadcasting Group has closed on the purchase of KVRR Fargo, KJRR Jamestown and KNRR Pembina, all North Dakota, and KBRR Thief River Falls and KQDS Duluth, both Minnesota, from Red River Broadcast Co. and KQDS-TV Corp.
Magnum Snags A Faith-Filled FM Translator
From La Crosse and Tomah to Janesville, Whitewater, Reedsburg, Green Bay and the Portage Region, Dave Magnum and his Magnum Media has amassed a collection of commercially licensed radio stations ranging from “La Más Grande” in the Sturgeon Bay Region to a Country FM in the Milwaukee-Racine DMA.
Television
NBCU Projects Record Olympic Ad Sales, $1.2B To Date
With $1.2 billion in TV-video advertising already sold for the Paris Olympics, NBCUniversal is on track to reel in record revenue for the event, with four months to go before it begins.
Scripps looks to win with women’s sports on ION in Upfront pitch
Broadcaster E.W. Scripps is taking a sports-first approach, and specifically looking to score with women’s sports on its ION network, at this year’s Upfront.
Radio
How AM Radio Is Shaping The Sound of Politics In 2024
With Biden and Trump pouring millions into radio to reach voters, platforms that some have considered niche, like AM or Hispanic radio, and their audiences have considerable political power in deciding the future of the US.
Community Is The New Local
Since COVID-19, local content has continued to grow in popularity among all radio listeners, but especially women and millennials according to Jacobs Media’s Techsurvey. Projecting a local vibe is just as important as local content.
CTV/OTT
Frndly TV Adds Local Stations to Streaming Lineup in 6 Markets
Low-cost, family-oriented streaming service Frndly TV said it will add local TV stations to its lineup in six markets this month.