Headlines
How Does The C-Suite Monetize Radio's Digital Media?
With radio on the hunt for maximized advertising revenue, NAB Show 2024 brought together four industry leaders for “Maximizing Radio Revenue: Monetizing Everything You Create.” The panel discussed strategies for leveraging radio and digital platforms.
Jacobs: For Local Broadcasters, Key Strategies Can Yield Results
“Local” is a thing again, and broadcasters have an array of strategies at their disposal that can provide a competitive edge — not just against other radio stations, but all media, according to veteran consultant Fred Jacobs of Detroit-based Jacobs Media.
Mergers & Acquisitions
Station Trading Roundup: 1 Deal, $1,500,000
The purchase of WJMN-TV Escanaba, Mich., by Sullivans Landing tops the latest list of TV station transactions submitted to the FCC for its approval, according to BIA Advisory Services.
Television
Using NextGen TV, NBCU Stations Announce Hyperlocal Capabilities
This week NBCU announced they will be launching via ATSC 3.0 (a.k.a. NextGen TV), a more personalized and hyperlocal viewing experience in four TV stations.
Broadcasters Tout Milestones for NextGen TV
With 75 percent of the country covered, industry looks to new features with an emphasis on HDR
Radio
Kolesar: AM Radio’s Only Future Is A Digital One.
If you’re an AM station that hopes to have a long-term future, then it’s time to acknowledge that digital is your future.
2024 Could (Should?) Be A Good Year For Radio
The credits are rolling on another NAB Show. But this one feels different. The old metrics and typical questions (Were there a lot of people there? Which CEOs spoke and what did they say? What kind of deals were being rumored?) either weren't being bandied about this year or have simply been forgotten in the swirl of events and technology – past, present, and future.
Congress Keeps Pressure On Carmakers As House Plans Hearing On AM Radio’s Place In Dashboard.
How popular is AM radio in Congress? A bill that would help keep AM in the dashboard already has a majority of House members saying they will support it.
Verticals
Senate Democrats To Buy $79 Million Of Ad Time. That Includes Plan To Pay Lower Rates
The fight for control of the Senate means more dollars are flowing to radio stations.
