Headlines
Media Ecosystem Review Examines Financial & Valuation Trends in Six Sectors Competing for Local Advertising
Over the past five years, financial and valuation trends in the media ecosystem have been a rollercoaster ride for anyone involved and watching. The pandemic contributed to changing consumer content consumption patterns, which has had profound impacts on the profitability of broadcast and audio companies.
Why It Could Cost About $850 To Watch The NFL 2024 Season
With reports that Netflix will stream an NFL doubleheader this Christmas, it could cost football fans about $850 to watch every game this season.
Television
What is ATSC 3.0/Advanced TV and Why is it Important to Advertisers?
According to The Myers Report, less than one percent of advertising professionals can explain ATSC 3.0/AdvancedTV. Yet, it's an important technological advance that will have a significant impact on media planning and buying.
Radio
Radio's Share Of Audio Ad Dollars Shrinking As Total Spend Grows
As every first quarter earnings call from across the radio industry showed, traditional broadcasters can no longer ignore digital.
New Study Reveals 'What Women Want' On Radio – And Suggests What To Do About It.
The findings from radio programming consultancy Alan Burns & Associates' latest study in its “What Women Want” series not only stress the importance of AM/FM radio to women, but also reveal what they literally want when it comes to programming, and suggest how to fix a few things, especially for the younger end of the demographic.
Fixing Starbucks, Fixing Radio
I'm a Starbucks P1 who is probably a lot like many radio P1s. I've been a regular customer for more than a couple decades, showing up almost daily, in much the same way some people habitually listen to the radio.
FCC
What Does The FCC Have Planned Next For Radio?
In September 2023 — as Anna Gomez settled into the fifth Commissioner seat — the radio industry wondered, “Where is radio on the FCC’s priority list?” Sure, the 2018 Quadrennial Review would have to be dealt with, but otherwise, it looked like broadband issues, net neutrality, and ATSC 3.0 would be Chairwoman Rosenworcel’s main focus.
CTV/OTT
Comcast To Introduce Peacock, Netflix Apple TV+ Streaming Bundle
As streamer bundling accelerates, Comcast CEO Brian Roberts said today the company will introduce a combo of Peacock , Netflix and Apple TV+ this month “at a vastly reduced price to anything that is in the market now.”
Verticals
Biden campaign uses Spanglish to reach Latino voters ahead of election
Spanglish — a mix of English and Spanish — is slowly surging in political ads and campaign outreach ahead of November's elections.
Abortion, The Border, Inflation: Political Ad Spending Ramps Up
Less than six months before Americans head to the polls, advocacy groups from both sides of the political aisle are targeting the opposition with new political advertising campaigns.