Headlines
Hubbard’s WTOP-FM Retains Top Spot as Highest-Billing Radio Station in 2023
Hubbard Radio, LLC’s WTOP-FM in Washington, DC has once again continued its winning streak in 2023 and remains the top-billing radio station in the United States, according to BIA’s newly released Investing in Radio 2024, 1st Edition.
Audio Lags In BIA Media Ecosystems Measurement
From 2019 to post-pandemic America might be one of the most intense five-year shifts in media and its consumption in modern history. Now BIA Advisory Services has documented the financial and valuation fluctuations of the past half-decade on broadcasters.
BIA
AM Radio Gets Revenue Spotlight In Latest BIA Rankings
BIA Advisory Services has tallied up the dollars and has released its look at the Top 10 radio stations by revenue for 2023. But, the Northern Virginia-based research house this year also offers a look at the Top 10 AM radio stations by revenue — a perhaps not-so-subtle reminder that stations on the kHz band that are threatened by their removal from automobile in-dash audio entertainment systems are in jeopardy of losing big money.
Navigating the Shift: Exploring the Surge in CTV Advertising and Its Impact on Local Markets
As the digital landscape continues to evolve at an unprecedented rate, marketers and advertisers are faced with both new challenges and new opportunities. In the latest surge within the industry, there’s a significant pivot toward Connected TV (CTV) advertising as traditional media budgets are getting reallocated.
Television
Bob Iger: 'We Tried to Tell Too Many Stories and We Ended Up Losing $4 Billion'
Disney CEO tells MoffettNathanson conference attendees he plans to cut linear TV budgets and Disney Plus marketing, invest in AI-based tech
Gray Television Begins $1.6 Billion Refinancing
Gray Television announced Wednesday the commencement of a refinancing process for its existing $1.15 billion term loan due 2026 and up to $450 million of its 5.875% senior notes due 2026, with the goal of extending a significant portion of its near-term debt maturities.
CTV/OTT
YouTube Brandcast: Platform Announces Top 1% Content Takeover Ads
YouTube‘s message to Madison Avenue: The video giant isn’t like traditional TV — it’s bigger, with literally billions of viewers, and better at targeting relevant audiences.
Is Gen Z Most Influenced By TV/OTT?
It may sound preposterous to some, but a newly released study finds that, compared to social media, TV and streaming content has “a greater impact” on Gen Z viewers’ emotions, engagement and actions.
Venu Sports: Disney, Fox, WBD Unveil Name of Sports-Streaming Venture
The joint venture of Disney/ESPN, Fox Corp. and Warner Bros. Discovery to package together a sports streaming bundle has a name — Venu Sports.
Tech
Bipartisan Senate group releases sweeping AI report
A bipartisan group of senators led by Majority Leader Chuck Schumer unveiled a sweeping report Wednesday detailing how Congress should regulate AI, capping off a nearly year-long effort.