Headlines
Streaming Hits Record High, With 38.8% of All TV Viewing
FAST platforms rise to more than 4% of overall viewing
Advertiser Perceptions: Advertisers Would Pay 16% Extra For In-Car Visual Displays That Sync To AM/FM Radio Ads
According to a May 2024 study of 305 national media agencies and advertisers conducted by Advertiser Perceptions, 80% of agencies and advertisers say they are interested in the ability to display visuals on in-car radio displays that sync to AM/FM radio ads.
Mergers & Acquisitions
Transactions Today: Florida, Virginia AMs Are Sold
Two radio station deals were filed with the FCC for regulatory approval on Monday, and both involve AM radio stations.
Radio
How Brands Build Trust and Loyalty With Hispanic Listeners
One of the most engaged demographics in all of radio is the Hispanic listener.
CTV/OTT
Can Ad-Supported Streamers Still See Growth As Consumers Want Even Less Ads?
There is seemingly no end to efforts when it comes to blocking TV-video advertising, as ad blockers keep looking to gain new ground.
Tech
Comscore Working With Kochava To Measure Linear Campaign Impact
Comscore said it is working with Kochava to provide marketers with information about how linear TV ad campaigns are impacting consumer behavior online and offline.
Spectrum Reach, Magnite ad partnership
Magnite, the independent sell-side advertising company, and Spectrum Reach, the advertising sales business of Charter Communications, have announced an expanded partnership that enhances programmatic ad-buying access across Spectrum Reach’s library of linear and streaming television inventory.
Verticals
Reliability Drives Automotive Brand Trust
When brand trust increases by just one point, the average consumer purchase intent increases by 34% in the automotive category.
Unpacking the Unexpected Record Political Ad Spending of 2024 with BIA and Steve Passwaiter
Get ready for the most expensive election season in history!