Headlines
Key Political TV Advertising States: Don't Mean A Thing Without That Swing
With a little more than four months to go before the Presidential election, we wonder where and what kind of messaging will seek to move TV viewers who are also political voters.
After Elections, Station Acquisition Prospects Abound (subscription required)
CBS’s owned stations, part of Sinclair and E.W. Scripps’ portfolios and possibly ABC’s O&Os are all in the mix for potential M&A activity later this year. What are the likeliest scenarios?
Mergers & Acquisitions
FCC Approves Gray Television, Marquee Broadcasting Deal
FCC order allows the transfer of stations licenses to Marquee and assigns an unbuilt construction permit from Marquee to Gray
Ricki Lee-Led Group Acquires ‘Radio News AI’
It describes itself as a generative AI-powered company that “helps your news team get more done, faster,” by generating artificial news anchors for an AM or FM based on a local news source of a station’s choosing.
FCC
FCC Asks for Comments About a New FM Station Class
Rosenworcel and Saurer suggested that C4 proponents file a new petition
This Week in Regulation for Broadcasters: June 17, 2024 to June 21, 2024
Here are some of the regulatory developments of significance to broadcasters from this past week, with links to where you can go to find more information as to how these actions may affect your operations.
Radio
Dispelling the "Radio Survived TV So We'll Survive The Internet" Myth
Every industry loves cliches, axioms, and tenets that help to easily describe its reality. For radio, the mantra since the rise of the Internet in the early 90s has revolved around the notion that radio people are innovative, resilient, and spry.
Add Radio and Stir
Even if you’re only paying cursory attention to the political landscape, you know this year’s races will be historic. This is not a bold statement, as every presidential election has the potential to bring about huge societal changes.
Digital
The Trade Desk Makes Good On Threats To Block Yahoo’s Video Ads
The Trade Desk has closed the spigot on a deluge of video inventory it says is mislabeled by Yahoo as in-stream ad units.
Verticals
Another Political Ad Record Falls As Spending Heats Up With This Week’s Debate.
Presidential primary ad spending may have been a bust compared to previous years, but the 2024 election cycle is gaining momentum. The numbers are likely giving forecasters confidence in their predictions that a record amount will be spent. In New York, another record fell as a congressional district fight has become the most expensive House primary on record.