Headlines
The Money Trail: Political Shakeups and Down Ballot Races Captivating Local Ad Dollars
The 2024 election landscape is anything but constant. Recent changes at the top of the Democratic ticket, the assassination attempts, and key non-presidential races are impacting local political advertising spend. Get much needed clarity from BIA’s Nicole Ovadia, VP Forecasting and Analysis, and Steve Passwaiter, President of Silver Oak Political, in this podcast episode.
What's the Future of Retransmission Fees for Local TV Stations?
BIA estimates that local TV stations generated $12.3 billion in distribution revenue from MVPDs and vMVPDs in 2020, and this rose 22.5 percent to $15.1 billion by 2023.
Mergers & Acquisitions
Townsquare Media Sells Trenton, N.J. AM
The “local first” digital and broadcast media company led by Bill Wilson has agreed to part ways with one of its radio stations in a city that’s home to its highest-billing property.
Television
At Its Core: What's The Future For TV Stations' Core Ad Revenue?
TV stations' reliance on so-called core advertising continues to drift lower -- and that's a good thing, according to analysts.
Radio
Can Radio Keep The Trust?
Radio is one of the most trusted sources for news. It also puts on display that the audience, be they conservative or liberal, want those in office to do what’s right for America, and not be extreme.
Country Still Leads, But Religion Gets Closer In July Format Counts
Last July, the country format held a commanding 157-station lead over second-place religion (including religious teaching, hymns, and other related content), according to the Inside Radio/PrecisionTrak monthly format counts.
Media
Coverage of 2024 Campaigns Illustrate the Value of Local
Broadcasters aim to prove their reputation as the ‘most trusted’ source for election info
FCC
Broadcasters To FCC: Fuel Would Help During Disasters — Not More Paperwork
Keeping track of which stations are on after a disaster is fine, but it does little to help broadcasters.
Verticals
Trump campaign makes first major TV ad buy since Harris entered race
Former President Trump's campaign has spent about $12 million on ads to run in the major swing states until Aug. 12, according to data from tracking firm AdImpact.