Headlines
Report: Gen Z continues to shun broadcast TV
For the first time, less than half of 16-24-year-olds (Gen Z) are now watching broadcast TV in an average week, according to Ofcom’s annual study into the nation’s media habits.
Mergers & Acquisitions
Station Trading Roundup: 2 Deals, $30,200,000
The purchase of KWHY-TV Los Angeles by Sunset Boulevard Broadcasting tops the latest list of TV station transactions submitted to the FCC for its approval, according to BIA Advisory Services.
FCC
FCC Rejects Effort To Win 105 LPFMs To Build Network Of Weather Alert Stations.
Public safety organizations say they’re willing to work with the Weather Alert Radio Network, or WARN, but the Federal Communications Commission says that is “not enough” to meet its requirement that a broadcaster be based in the local community in which it seeks a low-power FM license.
Television
Retrans Fee Trends For TV, As BIA Sees It
New estimates from BIA Advisory Services indicate that local broadcast television stations enjoyed a whopping 22.5% increase in distribution revenue between 2020 and 2023, rising from $12.3 billion from MVPDs and vMVPDs to $15.1 billion.
Radio
Substantial Shifts in the Audio Day of Americans
The past decade has seen some substantial shifts in the amount of time U.S. listeners age 13+ spend with various types of audio in an average day.
CTV/OTT
Is Targeted Advertising Too Creepy for CTV?
Picture this: You sit down with your spouse to watch YouTube on your connected television (CTV), but before the video starts, a pre-roll ad runs promoting the services of the best divorce lawyer in town.
Verticals
As A New Campaign Begins, Biden’s Final Ad Spending Tally Tops $300 Million
The political advertising season has entered a new phase as former President Trump and Vice President Kamala Harris are now on the air with messages appealing to voters. The Vice President has released her first ad with a biographical spot, while the former President is airing ads attacking his new opponent.
