Headlines
How Total Audience Metrics Can Transform Local TV
When broadcasters embrace a total audience approach, they’re not just measuring existing viewers more accurately, but discovering and nurturing new audiences that might never otherwise have been reached.
Gen Z Drawn to Traditional News Media As Election Approaches
Gen Z has more faith in traditional news media than other generations, judging by Comscore’s new study, “Will Gen Z Turn Out To Vote in 2024?”
Mergers & Acquisitions
Station Sales Week Of 8/16
Mariano and Wilhelmina Simms’ Simms Broadcasting will acquire Cranesville Block Company’s four stations and four translators in Upstate New York for $600,000.
Edgar Bronfman prepares bids for Paramount Global, National Amusements, media reports say
Seagram heir Edgar Bronfman Jr. is preparing to make an offer for Paramount Global (PARA.O), opens new tab and its controlling shareholder National Amusements, Bloomberg News and Wall Street Journal reported on Thursday, citing sources.
Television
In San Francisco, Local News Is Seeing a Resurgence
The city has become a hothouse for experimentation in local news. Could it serve as a model for the rest of the country?
Nielsen To Add 'Big Data' To Local Market Ratings In January
Looking to provide deeper insights into into consumer TV viewing data, Nielsen’s local TV ratings will add "big data" from set-top boxes and smart TV platforms and services to its local viewer panels starting in January 2025.
Digital
Harris-sponsored Google ads suggest publishers are on her side
The Harris campaign has been editing news headlines and descriptions within Google search ads that make it appear as if the Guardian, Reuters, CBS News and other major publishers are on her side, Axios has found.
FCC
Verdict: FCC Five To Vote On Audacy Post-BK Plan
The company led by David Field isn’t commenting. Neither is the FCC.
FCC: Paperwork Error Will Cost School $4,875
The commission affirmed a penalty against Carolina University in a translator renewal case