Headlines
Harris, Trump spending booms in race to define the vice president
Kamala Harris and Donald Trump's teams are racing to define the vice president, burning through cash to buy TV ads at a rate that indicates both sides see August as a turning point in the 2024 election.
Television
Viewers Still Watch Linear TV and Addressable Ads Help Marketers Reach Them, Go Addressable Study Asserts
Despite cord-cutting and the rush of viewers to streaming, marketers will need to reach linear viewers and addressable advertising can help, a new study from trade group Go Addressable said.
Radio
Radio's Reach Revs Up Automotive Ads As Consumers Shift Gears
Of all industries thrown into flux by the pandemic, the US automotive industry had some of the most sizable seismic shocks. Amid these changes, the power of radio advertising has become more pronounced, providing a big impact for automotive aftermarket brands.
CTV/OTT
Survey: U.S. Consumers Are More Likely to Watch FAST Channels than Pay TV Services
New Parks Associates and JW Player survey finds that 50% use FAST, 33% pay TV and only 14% watch over-the-air broadcast
FCC
House Democrats Back FCC Rule for AI Disclosure in Political Ads
Even as Congress remains on August recess, House Democrats are taking a stand to encourage a new FCC Notice of Proposed Rulemaking aimed at requiring clear disclosures when artificial intelligence is used in political advertisements on radio and TV.
Media
FTC Approves Final Rules Banning Fake Testimonials
The Federal Trade Commission has unanimously approved new rules that it says are designed to put a stop to fake testimonials in advertising, as well as combat fake reviews on websites.
Verticals
Harris Campaign's New $90M In Battleground Ads In August Aims To Sharpen Contrast With Trump
Kamala Harris’ presidential campaign is launching a $90 million advertising effort over the next three weeks to introduce the Democrat to voters and sharpen the contrast with Republican Donald Trump.
Report: New Vehicle Prices Still Lower, With Sales Incentives Higher.
New vehicle prices saw lower year-over-year declines for a 10th straight month, while average incentives crept higher, according to just-released July data from Cox Automotive and Kelley Blue Book.