Headlines
Local TV, Want Better 2025 Results? Incentivize And Measure
Against a rough outlook for 2025, local TV managers need to be able to measure success with the efforts they make to thrive, along with adequately incentivizing the staff who make it happen.
RAB: Radio’s Reach Of Hispanics Is Greater Than Video
While America’s growing Hispanic population — with a $3.2 trillion GDP, according to the latest figures from the Latino Donor Collaborative — make a strong case for this consumer segment when it comes to advertising, it’s radio’s reach of Hispanics that drives home the point.
Mergers & Acquisitions
Station Trading Roundup: 1 Deal, $300,000
The purchase of two low-power stations by Quad Marketing Group tops the latest list of TV station transactions submitted to the FCC for its approval, according to BIA Advisory Services.
Television
Spectrum News Launches Local TV News Network in St. Louis
Building on the 2022 launch of a digital-only news platform in St. Louis, Spectrum News has launched a local linear TV news network serving the metropolitan area.
Radio
FCC Inaction Forces Audacy To Seek Forbearance Period Extension
Blame it on politics, and on the Federal Communications Commission.
Cable TV
Cable TV Is Now Roadkill. Is a Fire Sale Next?
In September 2022, a few months before he unexpectedly returned to The Walt Disney Co., Bob Iger warned that “a world of hurt” was coming to the linear TV business.
FCC
Mississippi Owner Ordered To Pay Regulatory Fees Dating Back To 2013.
The Federal Communications Commission has threatened to revoke the licenses of several stations owned by small, independent broadcasters that have not paid annual regulatory fees for years.
CTV/OTT
Study: CTV Opening The Door For Brands To Better Connect With Black Americans
LG Ad Solutions, a provider of CTV and cross-screen advertising, today released a report titled “The Inclusive Screen: Black Americans.”
Verticals
Trump Starts To Narrow Gap In Battleground State Ad Spending
A report by NBC News says that although Democrats have held a massive advantage on the airwaves for much of 2024, former President Trump’s campaign is accelerating spending in the crucial battleground states that will decide the presidential election.
Pro-Trump super PAC plans $100M ad blitz
A pro-Trump super PAC is planning a $100 million TV ad blitz in the lead-up to Labor Day, a massive sum as Trump moves to regain his footing in the campaign.